Marc Ecko's never made a videogame before, but he's confident enough about this one that he's willing to put his name to it. Hey, it's a game about graffiti; it's fitting that he'll have it sprayed over every copy of it.
We wouldn't put our names to it, what with all the violence, social unrest, hoodie-wearing thugs and poorly-paid council workers stinking up the futuristic city of New Radius.
You'll play as budding 'fiti grandmaster Trane, who's determined to take over New Radius via the medium of spraying his name onto anything that doesn't move.
Getting Up is trying to pack a lot of play styles into its width: hand-to-hand combat, stealthing, exploration, busy urban bustles and an affection for the graffiti scene. It's essential that it all comes together because we're not too impressed with how the game currently feels so far.
Combat can feel brutal, but it's pretty dull, mostly thanks to enemies attacking in the most basic and predictable of triple-punch combos.
There's also something strangely cruel about the game's morality, or lack of it. Such as kicking the crap out of a lowly construction worker, just because he works for 'the man' - all so you can do some drawings on a wall that doesn't even belong to you.
Still, it's not up to us, it's up to Mr Ecko, and we'll have to wait and see whether Getting Up can pull itself together into something great.