E3's million-dollar hardware, shareholder scrutiny and presentations heavy with boardroom-speak are all fine reminders that, yes, videogames are serious business. However, E3 is also – if you believe an anecdote doing the rounds – a place where grown men get into altercations over letting each other play their army-man games. And in this case, Bobby Kotick went home empty handed.
Above: "Sir, get back in line! I don't care if you're the CEO of the Moon!"
EA's Battlefield 3, demoed in an invite-only champagne-room, was off-limits to the general public during the show. In an environment where exclusivity is currency, the game had no shortage of would-be testers, and – according to an informant speaking anonymously to CVG – Kotick's PA attempted to have her boss added to the list, only to be told this “would not be possible.”
Activision's PR guy, Dan Amrich, counters that the story “is not true. Did not happen.” Who do you believe: an anonymous tipster, or Activision? Would you like this story to be true? Or does this sort of industry-insider chitchat just waste time you'd rather spend playing army-man games for yourself?
June 9, 2011