Shrek The Third rules the US box office

Despite seriously middling – and deservedly so – reviews, the summer’s second threequel arrived with much ballyhoo and far too many jokes about the wait being “ogre”. But with the anticipation sky high following Shrek 2, there was little surprise that Shrek The Third opened to a fairytale launch.

Of course, it didn’t hurt that every other studio had scooted like a scared chicken out of the way of the big green guy, but the film still managed to beat expectations with a $122 million opening weekend – a record for animated films - and $123 million total after some early previews.

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