PlayStation 3 could scoop up casual market amidst Wii U transition

While Nintendo passes the torch from Wii to Wii U this holiday season, the PlayStation 3 may have the perfect opportunity to swoop up the casual market. PlayStation UK managing director Fergal Gara told GamesRadar sister site CVGa confluence of circumstances will open up Nintendo's treasured market to Sony in the next few months.

Gara said he believes the Wii's sales will slow, and consumer interest will take a bit to spark for Wii U. But in the same period, Sony will offer several casual-friendly products on a known and less-expensive platform.

"We see ourselves well positioned for the casual market who won't buy Wii U on day one," Gara said. "We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we think we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."

While Gara was confident about PlayStation 3's potential to box out Nintendo, Nintendo of America president and chief operating officer Reggie Fils-Aime expects both the Wii and Wii U to sell well throughout the season.

Connor Sheridan

I got a BA in journalism from Central Michigan University - though the best education I received there was from CM Life, its student-run newspaper. Long before that, I started pursuing my degree in video games by bugging my older brother to let me play Zelda on the Super Nintendo. I've previously been a news intern for GameSpot, a news writer for CVG, and now I'm a staff writer here at GamesRadar.