Wii: 'Fastest selling pre-order item'

Wednesday 22 November 2006
Pre-orders for Nintendo's Wii sold out in less than seven minutes after the console was listed yesterday morning, online retailer Amazon.co.uk has revealed.

"We expected a high number of people to visit the site but the response was phenomenal," says James Schall, Amazon UK's videogame manager. "It's the fastest-selling pre-order item we have ever encountered," Schall told gamesindustry.biz, adding that "it is very rare that we sell out of any item, let alone in seven minutes".

However, punters who failed to click quick and bag themselves a Wii shouldn't worry, as Amazon expects to see new stock of the console for Wii's launch on 8 December.