Skip to main content

Singles Day 11.11 sales 光棍节: Alibaba, Best Buy, and more have new deals

singles day sales 11.11
(Image credit: Future)

The Singles Day 11.11 sales are here, also known as 光棍节 in China where the world's biggest sales event originally came from a few years ago. That's right folks, globally, retailers actually make more from Singles Day deals than the Black Friday deals and Cyber Monday deals combined.

Alibaba and AliExpress are the biggest Chinese merchants with online stores around the world and will be key places to check out. But we're also seeing the big western brands make a better effort this year, with Best Buy launching a 'Treat Yourself sale'.

And treating yourself is basically the point of Singles Day. The sales event was popularized by Alibaba to tie in with Singles Day, a day created in the 90s by single students to be held for single folks to go and party together (it being on November 11 was to tie-in with the 11.11 date with all the single 1s).

Much like Valentine's Day, savvy retailers soon cottoned on and used it to encourage shoppers to treat themselves to something a little special. And as bargain fans who love to splurge on the latest tech and gadgets, we're very much on board. Well, after we've tracked down a PS5 deal or Xbox Series X bundle. There might be some hot offers for gamers today, but if not, be sure to keep an eye on our Black Friday gaming deals page.

Let's see what's happening though right now. And happy Singles Day, folks!

The best Singles Day 11.11 sales 光棍节

Online fashion brands are a popular pick in the Singles Day 11.11 sales. Here are some of the top ones we've found so far.

  • Ralph Lauren - save up to 40% today
  • Levis - use code HAPPYDAY to save 30% on a $100+ order
  • Nordstrom - lots of gifts under $100 in the sale
  • Verishop - use code YAYDAY for 25% off fashion
  • Naadam cashmere - coupon code FORYOU30 gets 30% off!
  • Club Monaco - 30% off is a theme today it would seem, use code NEWSALE to get it

We're rounding up even more deals with a range of seasonal shopping guides:

Brendan Griffiths

Brendan is GamesRadar's Managing Editor of the Hardware & eCommerce team. Formerly the Deals Editor at our sister site, TechRadar, he's obsessed with finding the best tech, games, gadgets, and hardware at the lowest price. He spends way too much of his free time trying to decide what new things to watch on Netflix, then just rewatches It's Always Sunny in Philadelphia instead.