A brief chat with Executive Producer Larry LaPierre (known for his work on past NFS titles and SSX) yielded that the PS3 version (and by extention, all other versions as well) is approaching very early playable stages, and he reckoned it'd be ready in about nine months - though we stress that this is an extremely rough estimate. That seems like quite a ways off, but from what we saw at EA's plush Redwood Shores digs, it'll be worth the wait.
