We’re running out of ways to say this.
Seven weeks on release and still showing no signs of waning, Avatar ruled the box office again this weekend, grabbing another $30m from American cinema-goers.
It’s now just a tiny gasp behind Titanic ’s mammoth taking (when adjusted for inflation), and its biggest competition this week came from Mel Gibson’s newest revenge thriller, Edge of Darkness . Which, really, presented hardly any competition at all, as the Aussie only took a measly $17m in comparison.
Staggering into third place was Kristen Bell’s romantic comedy When in Rome , which managed to scrape together $12m – still better than Dwayne ‘The Rock’ Johnson’s Tooth Fairy , which gathered a measly $10m from its audience.
Filling out the top five, Book of Eli continues to struggle to hit the $100m mark on its third week of release, stalling at a $74m total thus far.
And the rest of the top ten? Nothing to write home about, either. Legion continued to fly under the radar with a pitiful $6m, while The Lovely Bones , Sherlock Holmes , Alvin and the Chipmunks and It’s Complicated all added about $4m to their honey jars.
Presumably from people who had already seen Avatar ten times.
How many times have you seen Avatar now?