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Forty-year-old women are the demographic that spends the most money and time on Zynga games, according to head of brand advertising Manny Aneka. This marks the end of the stereotypical image of dedicated gamers as young men, and the beginning of thinking of them as older women.
Aneka, who spoke at South by South-West (SXSW), the annual music, film, and interactive conference and festival held in Austin, said that the average Zynga gamer plays for 68 minutes a day, and with more women playing then men, a 40-year old woman is the “new hardcore gamer.”
Aneka cited Cityville, which has over 100 million players, as an example. He claimed that Zynga is changing the 'gaming landscape.'
Mar 15, 2011
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