Quantcast

Madden NFL 07


EA launches music label

Publisher embarks on joint venture with Nettwerk to sign new and established artists

Music has been a focal point of many of EA's titles for years, and now the publishing giant has gone a step further by forming its own music label.

In a joint venture with Nettwerk One Music, the new LA-based Artwerk record label will sign both new and established artists, the first of which will be Junkie XL, who worked on music for Madden, SSX Blur and Need for Speed Carbon games.

EA will use its games as a worldwide marketing tool to promote its artists.

"For the past five years, EA has been instrumental in breaking new artists, but we have been limited in our ability to grow them. With Artwerk, we can now directly sign, develop and launch artists for publishing, master recordings, sync deals and beyond," said Steve Schnur, worldwide executive of music and marketing at EA.

"With Nettwerk, we are once again partnered with the most visionary team in the industry. And with Junkie XL as our premiere signing, we are enormously excited about the future."

March 27, 2007


 
This video player requires Flash 9 Player or later. Please download the latest Flash Player.
The Knowledge
Madden NFL 07
Madden NFL 07

Genre: Sports
Release date: 22 Aug 2006
Published by: Electronic Arts
Developed by: EA Tiburon
Franchise: Madden
Multiplayer Modes:
Offline
2 player VS
4 player CO-OP
Online
2 player VS
4 player CO-OP
9 AWESOME
Read the review
Latest Articles About This Game
EA had previously requested that Judge Vaughn Walker dismiss claims by Geoffrey Pecover and Jeffrey...
Xbox News from N4G  -  10 Jun 2009
Next-Gen.Biz writes: The NPD Group has revealed the top 10 selling games of all time in the U.S....
Xbox News from N4G  -  5 Jun 2008
Publisher embarks on joint venture with Nettwerk to sign new and established artists
Xbox News  -  27 Mar 2007
Electronic Arts would be wise to buy 2K Sports, or so says industry analyst Michael Pachter for...
Xbox News from N4G  -  19 Feb 2007
Major Nelson just released on his blog the top Xbox Live games of 2006 Here are the top games for...
Xbox News from N4G  -  2 Jan 2007