XMNR: The Xbox LIVE Deal of the Week has gone live today, June 21, and it features the library of games and DLC from PopCap Games including Peggle, Plants vs Zombies and Bejeweled Blitz.
Mastertronic has today announced that they have signed a deal with PopCap Games, creator of record breaking game brands such as Bejeweled, Peggle and Plants vs. Zombies, to bring a number of the developers casual for PC, handheld and console formats to retail across the UK, Europe and PAL territories. PopCap Games is widely regarded as a founding father of the casual games industry, redefining social network games and leading innovation in a casual gaming space.
GameSpot writes: It's been a while since Microsoft last branded an Xbox Live Arcade title an Arcade Hit. However, if the publisher's own Web site is to be believed, it appears as if a trio of long-standing XBLA titles is poised to be added to the discount program. With Mortal Kombat vs. DC Universe out next week, Microsoft will be giving 360 gamers a cut rate on Ultimate Mortal Kombat 3. The online-enabled arcade fighter garnered solid reviews when it scrapped its way onto Microsoft's online platform in October 2006. Joining Midway's fighter will be Team 17's over-the-top annelid arms race Worms, as well as Oberon Media's casual action title Feeding Frenzy.
While PopCap originated as a Web-based form of entertainment, CEO David Roberts told Next-Gen that extending the company's platform reach is one of the keys to growing its business. PopCap games can be found on the web, mobile phones, Xbox Live Arcade, Valve's Steam platform and at retail. If it were up to Roberts, it sounds like he'd love to have a version of Zuma and Bejeweled on everything from your microwave to your washing machine. A couple years ago we were on lots of platforms, but now we're certainly on just about every one you can find for casual games. Maybe Tetris has got us beat but they've had a lot more time to do it, Roberts said. One of the more interesting areas of expansion is the console arena. PopCap already has games including Astropop, Bejeweled 2, Feeding Frenzy and Zuma on Xbox Live Arcade, but the Wii and PS3 are future platform possibilities as well. We love XBLA, confessed Roberts. We were on the XBLA bandwagon early, and we actually have Heavy Weapon shipping very soon now. That's our first sort of Live-enabled multiplayer version of any of our games.
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