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For gamers, going to E3 is the ultimate pilgrimage. It's our very own Mecca. But with more gratis Mountain Dew. However, if you live somewhere remote and poor like the UK, the closest you're ever likely to get to the holy land of the Los Angeles Convention Centre is looking at pictures in magazines and on the telly and maybe even the Internet.
But this year, thanks to a competition hosted by our co-workers at PlayStation Access, there is a chance that YOU could be at E3 living the dream like a primetime Barry Big Bollocks.
The competition is open to UK residents only and one winner will get flights, accommodation, VIP access to E3 and get to be the face of Access TV for the duration of the show. This isn't just an amazing prize. It's a dream. You could actually win a dream. Unbelievable.
To find out what tasks you must complete in order to be the winner of this dream prize, go to the PlayStation Access YouTube page without delay and watch the WIN PlayStation Access E3 Reporter! video. That will tell you everything you need to know (about the competition and not life in general).
Good luck (with the competition and life in general).