We suspect it’s very difficult to work in game advertising. Videogames are a scary new artistic medium, and as such, not everyone knows how to market them – even to their target demographic. More than with anything else, videogame ad-makers love to target their audience with sex and sexy imagery, but that’s nothing surprising – advertisers have been using gender dynamics to sell products on TV since the folgers coffee days. ... » Read More

27 Nov 2009

All that glitters: A gold farming report

Wii Feature | Wii

For millions of MMO players, there was no love lost. In fact, last July’s widespread report, that the Chinese government had banned gold farming, was met with giddy rapture. For years, gold farmers had been the worker ants in games like World of Warcraft and EverQuest, trading virtual loot for real-world profit. ... » Read More

26 Nov 2009

Rubbish animals that got turned into video game...

Wii Feature | Wii

Over the years we've enjoyed steering some of the animal kingdom's most awesome specimens through some pretty awesome games. Banjo the bear. Donkey Kong the ape. Amaterasu the wolf. We've loved them all. But it's not always nature's most magnificent beasts that game makers deem suitable for the role of hero. Some creatures that have made the jump from wildlife to virtual life are little more than food chain filler. And this is those pathetic ... » Read More

25 Nov 2009

Best of the Black Friday deals

Wii Feature | Wii

Given the current state of the economy, and the vigor with which store are going after what’s left of your dollar, we’re going to go ahead and declare this post-Thanksgiving Shopstravaganza of November 27th, 2009… The Blackest Friday. Retailers are well aware of your finiancial plight, and are dropping the prices on games so fresh off the press the cellophane is still melty. ... » Read More

24 Nov 2009

14 console and PC mods you'll wish you owned

Wii Feature | Wii

Machines metamorphosed into marvellous mutations. ... » Read More

19 Nov 2009

The secret shops of Akihabara

Wii Feature | Wii

Whether you’re looking for electronics, hardware, anime, games, or anything remotely geeky, you’ll find it in Akihabara, a bustling shopping district in Tokyo, Japan. Located just north of Tokyo Station, Akihabara is really three towns in one. It’s a haven for tech hobbyists, a paradise for anime fans and gamers, and a popular tourist destination. ... » Read More

17 Nov 2009

Fanboys: 8 reasons why they deserve some respect

Wii Feature | Wii

To be called a 'fanboy' is one of the worst insults in gaming. It suggests a misguided person characterised by an irrational devotion to a piece of software or soulless mega-corporation. A person incapable of intelligent thought. A person that is a despised twat.But wait. Let's cut them some slack for a moment and think what purpose fanboys actually serve (beyond being a dumping ground for derision). We fancied a bit of a challenge, ... » Read More

12 Nov 2009

Mature games remade for the Wii family

Wii Feature | Wii

The Wii is the home of clueless casual gamers, housewives and grannies: fact. Ok, so that’s not entirely true, but there’s no doubt the aforementioned groups have helped propel the little white box into the sales stratosphere. But while they’re undoubtedly the backbone of Nintendo’s current business model, there’s only so long they can last on Wii Sports and Wii Fit. That’s why we’ve taken some of ... » Read More

6 Nov 2009

50 iPhone games you need to play

Wii Feature | Wii

Is there anything better than a bag of popcorn, a cushy sofa on which to recline and an iPhone or iPod Touch loaded with games? Well yeah, there is, especially considering what popcorn fingers can do to a touchscreen. But when you’re on a bus on your way to work, being able to punch up a bloody gorefest like Alive 4-ever or kick it through the uprights in a football sim does help while away the commute time. ... » Read More

2 Nov 2009

The rise and fall of the mine cart level

Wii Feature | Wii

The art, science, and tragic history of the greatest gaming innovation known to man. ... » Read More

30 Oct 2009

Fun projects for your NES

Wii Feature | Wii

There’s a good chance that you’ve got an old Nintendo Entertainment System in your closet or basement. There’s also a good chance that it’s been collecting dust all these years. If you’re like us, that’s because any fond memories of 8-bit gaming on your NES are tainted by the flickering screens and garbled graphics that taunted you every time you tried to load a game. Well, we think that’s a shame. ... » Read More

30 Oct 2009

50 3D milestones in gaming

Wii Feature | Wii

All this week our friends at 3D World have been looking at the landmark 3D titles in gaming, starting in the arcades and charting the most cutting-edge advances in 3D technology all the way to the games that we play on home consoles today.Night Driver (Atari, 1976)Generally held to be the very first 3D video game, Atari’s Night Driver managed to conjure a 3D experience out of very little computing horsepower by ... » Read More

26 Oct 2009

The Top 7... Scariest games you've never played

Wii Feature | Wii

We fear the unknown. Psychologists have proven that nothing troubles the human mind more, in fact, than that which cannot be predicted. Our phobias of death, darkness and strangers all stem from this single, simple truth. Apparently, so does our predictable taste in horror games. ... » Read More

21 Oct 2009

TalkRadar UK #10: Bush modelling

Wii Feature | Wii

What to expect - Another red-ringed Xbox 360- Dave revealing that he rubs pizza on walls- And that he's up for a fight...- Giant cock. Roaches- And lovely, lovely Dobles ... » Read More

20 Oct 2009

The top videogame controller buttons - Part 1

Wii Feature | Wii

Back before you were a gamer, we didn’t have the multi-button, clickable-thumbstick, solar-powered controller gizmos you have today. We used to have to invite friends over and work together to push down the A-button because it was too stiff to move on our own. If we were lucky, we’d get two, maybe three good presses in before it got stuck and Mario just had to hope the rest of the level was flat. ... » Read More

19 Oct 2009

The Top 7... Maddest British old-school games

Wii Feature | Wii

You thought Japanese game design was weird? Ha! ... » Read More

15 Oct 2009

Scandal! 10 true scare stories about videogames

Wii Feature | Wii

Let’s pretend, for a second, that everything bad anyone ever said about videogames was true. Why, we’d all be suicidal pixel-junkies, protected from our desperate self-hatred only by our own slovenliness! The world would be safe from our sociopathic, car-jacking, handgun-happy death wishes merely because we were too busy installing an IV drip to provide us with the powdered-cheese sustenance necessary to gain another level in World of Warcraft! ... » Read More

13 Oct 2009

10 amazing 'one-button' iPod Touch and iPhone...

Wii Feature | Wii

Apple’s iPhone and iPod Touch have no tactile buttons at all for gaming. But it doesn't matter. The ‘prod mechanic’ is ideal for a platform sometimes problematic when it comes to precision controls and the simplistic, single finger approach has given us a whole bunch of addictive, immediate, accessible games. Here are 10 of the best.CanabaltBuy it from the App Store The Flash sensation makes a ... » Read More

12 Oct 2009

The Top 7... Lamest party games

Wii Feature | Wii

It’s comforting, isn’t it? Though our hobby is famous for igniting stupid flame wars and for inspiring stubborn fanboy bias, all gamers – no matter what their console or genre preference – can agree on, and rally around, one unassailable truth. Party games suck. ... » Read More

6 Oct 2009

Five Tokyo Game Show titles you may never see

Wii Feature | Wii

The Tokyo Game Show used to be filled with eccentric Japanese titles, destined to be locked away from all but the most hardcore collectors. Those days are over. Almost every major upcoming title on show this year was confirmed for release outside of Japan. ... » Read More