Girls Aloud pop group member Sarah Harding and ex-Playboy model Nell McAndrew both turned up to promote Wii Fit at its launch on London's South Bank yesterday - and both, unsurprisingly, came away with nothing but praise for it - ex-Playboy model McAndrew describing it as "perfect for her.
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Nintendo's promotional push for Wii Fit has, thus far, been both huge and widespread - and it's likely to only get bigger. Speaking about the game's marketing, Nintendo of America's Nintendo of America's executive vice president of sales and marketing, Cammie Dunnaway, was keen to stress that despite a lot of female-orientated ads, Wii Fit is far from "wimpy."
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Core Group held the launch of Wii Fit earlier this morning in Johannesburg. This highly anticipated exercise game will launch on the 5th of May across South Africa, and the good news is that it will sport a competitive price tag ¿ R999.
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As Wii Fit Chat reported last week, Nintendo held its official press launch for Wii Fit today, on London's South Bank. In attendance were sports presenter Gabby Logan and model, Nell McAndrew.

While the public watched on (unable to play Wii Fit because of the rain), Nintendo's special guests showed off their skills in a special two-storey house built especially for the event.
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You've probably heard of the Kellogg's All-Bran 10 day Challenge. Well this is a challenge with a difference, it's the Wii Fit 25 Day Challenge.

Core Gaming has decided to put Wii Fit to the ultimate test by getting the media to take the 25 Day Challenge by getting into shape with Wii Fit and helping the community at the same time.

Members of the media who attended this morning's launch of Wii Fit were each given a Wii console and a copy of Wii Fit, which comes bundled with the Wii Balance Board. The objective is simple: improve your fitness and your Body Mass Index (BMI) in 25 days.

"The plan is to put Wii Fit to the ultimate test, by trying out the fitness tool for the review period of 25 days. Every day, from Monday to Friday, each journalist is to complete their Wii Fit workout, a programme tailored to their individual fitness needs," says Matthew Grose, General Manager of Core Gaming.

The first step will be to complete Wii Fit's initial diagnostic procedure. This will calculate your BMI and centre of gravity as well as identify your fitness needs and design a workout schedule consisting of a daily series of exercises. Thereafter the aim is to stay on target by using the Balance Board at least once a day, although you can change this programme to include your favourite games or adjust the difficulty level to more suit your needs.

Here's the real gem ¿ the five journalists who complete the 25 Day Challenge and most improve their BMI will get to redistribute the Wii Fit units used by the winners to a charity of their choice. Many of you have probably heard of how Wii Fit is revolutionising many retirement homes, being used to brighten children's hospitals and even making it on board cruise ship liners.
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Mario creator and Nintendo VIP Shigeru Miyamoto has defended criticism that Nintendo is moving further away from videogames with Wii Fit, claiming it expands the gaming population."What Wii Fit represents and what Nintendo is trying to do with Wii Fit is expand the gaming population," Miyamoto said in an interview with MTV."And the reason that is important for them is because as more and more people of different ages start ... » Read More

Promotional activity gathers pace ahead of Friday's release of Nintendo's in-demand title.
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Analyst Michael Pachter is now synonymous with his predictions of the videogames world, and today the Wedbush Morgan employee has cast his eye over Nintendo's Wii advertising, specifically that for Wii Fit - complaining that it is killing off the console's hardcore crowd.
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Wii Fit lands on European shores this Friday, so with that in mind Nintendo's UK arm has announced that its official microsite for the fitness title is now open, giving gamers the chance to inspect the software that little bit closer.
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Wii Fit launches in Europe on April 25, and if you're in the UK and keen to try it out before it hits the shops, then get yourself down to London's South Bank on Wednesday, April 23, where Nintendo is holding its official launch - celebrities included.
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You may have noticed that in all of Nintendo's marketing for Wii Fit, players have been standing atop the Balance Board while it is set on a shiny, flat surface. However, what for those whose homes are carpeted throughout? According to a leaked copy of the instruction booklet, there may have been trouble ahead, but Nintendo has thought of a solution.
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"Ground-breaking" campaign set to dwarf Wii launch; but demand set to outstrip supply.

A bullish Nintendo UK has also triumphantly called Wii Fit the answer to those critics who blame the gaming industry for a lack of health and fitness among children.

Nintendo's Rob Lowe, senior product manager for Wii Fit told MCV: "Overall it's the biggest and most ground-breaking Wii campaign we've ever done ¿ including the launch of the Wii itself."
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1UP writes: "This morning I spent an hour in a New York City hotel room with Nintendo senior managing director/producer/game designer Shigeru Miyamoto to discuss the U.S. launch of Wii Fit and what it means for Nintendo and the games industry in general. I returned this afternoon to take part in a larger press roundtable, where he discussed the development of the Wii's most unconventional game yet and fielded more questions.

While much of his speech was material that's already available in Nintendo's Iwata Asks interview series, the Q&A session offered some intriguing insights."
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Consumers might be seeing price cuts for Xbox 360 or PlayStation 3 in the coming months, claimed analyst Jesse Divnich of research firm EEDAR in a report sent to Gamasutra following today's NPD sales figures for March.

Divnich pointed to the lower-than-expected sales of Xbox 360 and PS3 as evidence that the systems might be plateauing. "These hardware results would indicate that both systems have likely saturated their potential market at their current price points," he wrote. "If we do not see any price cuts in the coming weeks, we can likely expect some hardware cuts once GTA IV loses some steam (before July) or if the GTA IV release significantly drives hardware sales for one console over the other."
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Wii Fit, the latest fitness craze to sweep our shores is heading around the UK in a national tour which kicks off this week. Whether its shopping centres or universities, Nintendo and their team of Wii Fit staff will be hitting the streets to show you just how easy and fun it can be to exercise in your living room with Wii Fit ¿ regardless of age or fitness level.

Starting this week in Bristol, the Nintendo Wii Fit tour will visit a number of events, shopping centres and universities across the country until the end of June including the Grand Designs Show in London and hot spots in Newcastle, Sheffield, Manchester, London, Birmingham, Milton Keynes and Southampton.
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Jesse Divnich, newly-installed director of Analytical Services at EEDAR, believes that there should be little disruption to overall sales of Grand Theft Auto IV, even though demand for Wii Fit - released in the UK just days earlier than Rockstar's title - appears to be extremely high.

However, he did admit that there may be an initial hit, based on some crossover, although if so, it wouldn't last too long.
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VG247: Following news that many UK retailers have now stopped taking pre-orders for Wii Fit due to excessive demand, Nintendo UK has made a statement to videogaming247 saying it believes the move is a sensible one and it doing "everything" it can to ensure more stock reaches the UK and Ireland as quickly as possible.
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Ahead of Nintendo's 2008 Q4 report, expected April 24th, Wedbush Morgan analyst has said he expects sales to reach 359 billion yen ($3.59 billion), and adds that the forthcoming U.S. May launch of Wii Fit could "cause a new boom in demand for the Wii."
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Today, Nintendo announced the pricing of Wii Fit. Wii Fit will have a retail price of $89.99 and will be available starting May 19, 2008. A special limited edition Wii Fit T-shirt will be given to the first 1,000 consumers who place a $5 deposit for Wii Fit at the Nintendo World store in Rockefeller Plaza.
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Tech Digest writes:

"Currently seeking a partner to help license their concept, Peekaboo Pole Dancing has sent out an email announcing their idea for a Wii game that'd have you 'shake your booty' and 'spin your thing'.

Little else is said about the project, only that it's a concept, and 'A-list celebs' like Carmen Electra, Kylie Minogue, the Spice Girls and Pussycat Dolls are already fans of the company, who currently sell portable dance poles..."
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