Jos Ruffel, business development executive at Sidhe Interactive, has spoken out about the company's experience creating the Speed Racer game, saying the title's success was hampered by the movie's poor reviews.
Speed Racer: The Videogame, published by Warner Bros. Interactive Entertainment, hits stores across North America today on Wii and Nintendo DS. Based on the upcoming Warner Bros. Pictures film directed by the Wachowski brothers, Speed Racer: The Videogame features the voices of Emile Hirsch as Speed Racer, Matthew Fox as Racer X and Christina Ricci as Trixie, who reprise their film roles as playable characters.
Gamertell is reporting that retail chain Target has starting putting out a Speed Racer-themed gift card that has a USB 2.0 Flash drive built in.
Warner Brothers Interactive revealed a video game tie-in for the upcoming Speed Racer live-action film in 2008. The video game will be developed by Sidhe Interactive, who created the racing-puzzle PSP, PSN and XBL title GripShift. Sidhe will be working closely with the film crew to stay as accurate to the film as possible.
The idea that the notorious Wachowski Brothers would end up making a 'family film' based on 1960s Japanese anime, Speed Racer, seems to be one of those odd outworkings of the film business. In May 2008 film-goers will be able to hand over their cash to go and see the story of the eponymous young driver and his all-wonder-car Mach 5 entering The Crucible cross-country race in order to save the family auto firm.