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Amongst the games, press releases and bulging envelopes of cash curiously marked '9/10, yeah?' that we receive from publishers each day we also get clothing. Mainly T-shirts of random ill-fitting sizes. And they fall into three categories: Outdoors, Indoors, and Bin.
Game advertising is a wacky business. We can picture tireless, cocaine-fueled pitch meetings where PR people strive to find a way to advertise a particular title. It seems as though every commercial boils down to either: gameplay, pre-rendered footage posing as gameplay, a bat-shit insane live action concept, or a amalgam of all those concepts.
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