dailygamesnews.com - Ubisoft announced today that it's hotly anticipated Shaun White Snowboarding videogame will be a premium sponsor at this year's FS04 Big Freeze winter sports and music event, which takes place at London's iconic Battersea Power Station this month.
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Business week writes: "To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. The French game-maker will spend $10 million to run a series of nontraditional media buys leading up to the title's Nov. 16 launch.

Anyone watching South Park's first two episodes will find the game nearly impossible to miss. For the series premiere Oct. 8, Ubisoft bought out all of the ad inventory and will run three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles. The second episode will feature only ads for Shaun White Snowboarding."
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Widgamer.com has posted the first screenshots of the PSP and DS versions of Shaun White Snowboarding.
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Publisher Ubisoft today launched an online-based contest inviting gamers to submit designs of their own custom snowboard to be included in Shaun White Snowboarding.
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Ubisoft's latest sports title for the Nintendo Wii, Shaun White Snowboarding: World Stage, is now available in stores across North America. Developed by Ubisoft Montréal in collaboration with Olympic Gold Medalist, Shaun White, the game is available exclusively for the Wii. Last year's Shaun White Snowboarding won the Game Guys' award for best sports game of 2008.
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UK retailer GAME appears to have made a noticeable blunder with one of its boxarts.
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Ubisoft has confirmed its Shaun White Snowboarding sequel, World Stage, is set for a European release in November this year.
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Ubisoft has released a fact sheet for the upcoming new Wii title, Shaun White Snowboarding: World Stage.

In this sequel to SWS: Road Trip, players take on the slopes of various locations around the world, and fight their way to first place on the world stage.
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Ubisoft has announced that it will be once again working with Olympic Gold Medalist Shaun White to develop their new title, Shaun White Snowboarding: World Stage exclusively for the Nintendo Wii.
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Video game publisher Mastiff has announced that Shimano Xtreme Fishing for the Nintendo Wii is now shipping to retailers throughout North America.
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