Oct 10, 2007
Not waving, but gaming! The shot below illustrates a 'human joystick' in action at the Cineworld in Shaftesbury Avenue, London. And what, by Christ's soupy beard, is that, you might ask? Well, we're positive it's not a ploy cooked up by rooms of ad men perched on bean bags with the sole aim of making a cinema full of punters act like lobotomised knobs. Well, we're pretty confident.
In fact, in the words of organiser Volvo, this is a "groundbreaking in-cinema campaign which will ...
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