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Nov 25, 2008
EA Sports' Peter Moore On The Struggle Of Selling Sports Games To Wii Owners N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EA Sports' Peter Moore On The Struggle Of Selling Sports Games To Wii Owners There seems to be a problem when the latest "Madden" sells more than two million copies on PS3, Xbox 360 and PS2 combined in the U.S. in August this year - and just a little over 100,000 on the Wii according to sales-tracker NPD.

A few years ago, that kind of sales misery on a Nintendo console would be okay. For a long time, sports games on Nintendo consoles just didn't sell.

But given that "Wii Sports" sparked Nintendo's GameCube-to-Wii console resurrection, it seems like sports games can sell on the Wii.

So why isn't EA Sports having an easier go of it on the Wii? MTV Multiplayer recently asked EA Sports chief Peter Moore to tell them what EA was doing right and wrong with sports games on Nintendo's console.
» Read More N4G
Oct 30, 2008
EA Forcing Good Behavior: Get Banned on their Forum and You're Banned from their Games N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EA Forcing Good Behavior: Get Banned on their Forum and You're Banned from their Games Ripten: "A recent post by an EA Community Staff member on the company's Command and Conquer message board outlines changes to their policy, stating their intent to link a gamers forum account to their EA gaming account. Why does this matter? Because EA is planning on banning those who get banned on their forum from their games as well.

The post by the EA Community Staff member can be seen below:"
» Read More N4G
Oct 29, 2008
EA Spent Over $10 Million on Madden Marketing in Last 18 Months N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EA Spent Over $10 Million on Madden Marketing in Last 18 Months Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.

Nielsen said that EA spent the majority of its marketing dollars on television, with roughly $3 million going to network TV and about $5.5 million to cable TV. Another $1 million or so was spent on web ads, such as ESPN.com, and the publisher also made sure to target Spanish-language television to help promote a Spanish-speaking version of the game. All told, Nielsen said the latest campaign included nearly two dozen television spots and more than 50 web vignettes."
» Read More N4G
Oct 28, 2008
EA Might Auction Madden Cover N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EA Might Auction Madden Cover The cover of the Madden games used to be a place to showcase the league's top players and curse them to a horrible season. Now, it seems that EA might let money determine who graces the cover of the next installment in the football series. Specifically, the players' money.
» Read More N4G
Sep 30, 2008
EA Sports Takes Advantage of Retired NFL Players, Madden Asked to Defend Them N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EA Sports Takes Advantage of Retired NFL Players, Madden Asked to Defend Them Ripten writes:

"You scratch my back, I'll scratch yours. Behind the scenes wheeling and dealing can generate tasty bargains, but sometimes those bargains come with a nasty aftertaste.

In this case, it appears that EA and the NFLPA along with Players Inc. struck a deal for retired NFL player rights that was significantly below fair market value. A class action lawsuit was filed by the players in question against Players Inc, but the fun didn't stop there. In a letter crafted by 51 year old former Buffalo Bills safety, Jeff Nixon, Madden was asked to come to the aid of his fellow Hall of Famers.

Jeff's "Dear John" letter to the former Raider's Head Coach is laced with incriminating quotes, the most shocking being that EA's total cost to produce Madden each year is apparently no more than $200,000!!"
» Read More N4G
Sep 18, 2008
2008 EA SPORTS Madden Challenge Presented by Best Buy Kicks off a New Season of Intense Competition for Madden Players Worldwide N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - 2008 EA SPORTS Madden Challenge Presented by Best Buy Kicks off a New Season of Intense Competition for Madden Players Worldwide Finalists of the EA SPORTS Madden Challenge presented by Best Buy to Compete at Beaches Turks & Caicos in January.
» Read More N4G
Sep 11, 2008
EAs Madden takes top three in NPD software for August N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - EAs Madden takes top three in NPD software for August According to the August NPD data, all three versions of EAs Madden 09 cleaned up in the software sales charts for the month.
» Read More N4G
Sep 10, 2008
Analysts: Weak Pre-Orders Did Not Stifle Madden N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - Analysts: Weak Pre-Orders Did Not Stifle Madden Edge writes: "Multiple analysts have reiterated their BUY rating for Electronic Arts stock as the company has announced that total Madden NFL 09 sales have greatly outpaced the game's flailing pre-order rate.

Pre-orders for the year's Madden were down 25% versus last year, but EA has announced that actual sales of the game were up 6%, generating $133.5 million (£75.74m) in retail dollars.

This strong performance was no surprise to analysts, who have predicting for some time that the low pre-order numbers would not accurately reflect final sales. Arvind Bhatia with Sterne Agee & Leach said in a financial note that this performance was "in line with our checks," and attributed the higher retail dollar count to sales of the $89.99 (£51) collector's edition, as well as a higher percentage of total sales being from the higher-priced Xbox 360 and PlayStation 3 versions of the game, compared to last year."
» Read More N4G
Sep 10, 2008
Madden defeats the movie business N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - Madden defeats the movie business TVGB: "EA has just sent us word that Madden 09 has made $133.5 million in retail sales for the month of August. This is a roughly 6 percent increase over last year's game. More importantly it means that Madden made more money than any of the top films for the month of August. Woooo, videogame industry, way to stick it to those dirty movie makers."
» Read More N4G
Sep 4, 2008
Madden NFL 09 Xbox 360 sales higher than PS3, Wii N4G
Wii News from N4G | Madden NFL 09
Wii - Madden NFL 09 - Madden NFL 09 Xbox 360 sales higher than PS3, Wii Sales for EA Inc.'s Madden NFL 09 are higher on Microsoft Corp.'s Xbox 360 than rival hardware according to sales data from Amazon.com.

In the sales figures, the Madden NFL 09 Xbox 360 SKU held 31 percent of all sales, followed by Madden for Sony Corp.'s Playstation 3 at 25 percent and Madden for Nintendo Co.'s Wii at 13 percent.
» Read More N4G
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