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Mar 2, 2008

Iron Man, Hulk, Alien games power Sega's reinvention

Wii News from N4G | Iron Man

Wii - Iron Man - Iron Man, Hulk, Alien games power Sega's reinvention

It's no mean feat powering up from being video game publisher No. 14 in 2004 to becoming the industry's sixth largest third-party publisher today. But Sega of America is tasting that success. Industry analysts credit its president and COO since 2005, Simon Jeffery, as the force behind the company's struggle to reinvent itself.

In fact, come May 2, when the Marvel Enterprises-produced "Iron Man" blasts into movie theaters, Sega is counting on the day-and-date release of its video game version to inject even more life into what was once a very anemic portfolio.

"Historically, Sega hasn't been part of the license business," explains Jeffery. "But we felt that in order to gain market momentum, we absolutely needed to have big game-appropriate movie licenses under our belt."
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Jan 18, 2008

New Iron Man shots

Wii News | Iron Man

Sega has chucked a few more screenshots from its Iron Man movie tie-in our way, and it's looking quite pretty at least. See for ...
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Nov 5, 2007

I am Iron Man

Wii News | Iron Man

Nov 5, 2007 Eat your heart out, Spider-Man. The Iron Man game was first unveiled at this year's E3, and we were far from impressed about what we were looking at during the live action demo. That early on, it looked like any other superhero game and we all know how badly they do. But look at that 360 screen down below. Does that look so bad? Click on the Images tab if you need more ...
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Oct 30, 2007

Iron Man game designers using ILM model

Wii News from N4G | Iron Man

Wii - Iron Man - Iron Man game designers using ILM model

The Iron Man video game has two strikes against it, by merit of being (1) a licensed product and (2) poised to be released alongside a movie. However, there are some benefits to the movie connection. Speaking to USA Today, Sega of America Senior Producer Mike McHale revealed that they had received the CG model for Iron Man himself created by Industrial Light & Magic for use in the film.
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Nov 7, 2006

Sega deploying Iron Man to next-gen

Wii News | Iron Man

Spidey, Hulk and the X-Men may serve Activision, but everyone's favorite (only?) drunken millionaire playboy is coming to next-gen systems courtesy of Sega. The publisher giant has secured rights to both the comic book version of Iron Man and the forthcoming film, due May 2, 2008. Not that excited? How's this: Robert Downey Jr. as Tony Stark, Iron Man's true identity. Dude. It's a perfect ...
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