The high-profile court case against EA Sport's "monopoly" in the NFL market took an interesting turn this week, with an economist brought in to show how much the demise of 2K's competing NFL franchise has cost sports gamers.

Despite admitting his report is based on incomplete data, University of Michigan economics professor Dr. Jeffrey Mackie-Mason has told the the U.S. District Court in San Francisco that EA's domination of the NFL video games market has cost gamers between $701 million and $926 million since 2K's NFL2K series was blocked from competing with EA.
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EA had previously requested that Judge Vaughn Walker dismiss claims by Geoffrey Pecover and Jeffrey Lawrence. The two Madden buyers, serving as named plaintiffs in the class-action suit, alleged that by eliminating competition for NFL-licensed games EA had acted in a monopolistic fashion and unjustly enriched itself at the expense of consumers. On Friday Judge Walker issued a ruling denying EA's motion. The Judge did, however, rule that only claims in California and Washington, D.C. would go forward since that is where the two named plaintiffs in the case reside.
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His days of calling NFL games on T.V. may be over, but John Madden's retirement might not be as idyllic as he had hoped.

According to a report on former Oakland Raiders lineman Dave Pear's Blog, NFL retirees are planning to go after Madden and Electronic Arts, publisher of the best-selling pro football game which bears the former coach's name.
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PWN or DIE simulated the NFC Championship game between the Arizona Cardinals and Philadelphia Eagles and came amazingly close to the final outcome of the actual game that was filled with highlights. Fast forward a couple of weeks to the Super Bowl this Sunday and the Arizona Cardinals will be playing the Pittsburgh Steelers. Given the success of the previous simulation, it was a no-brainer to do it for the "big game".

[Video Highlights Included]
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GameSpot writes: "When Electronic Arts announced it was laying off 1,000 employees--or 10 percent of its staff--many presumed its Tiburon studio would be untouched. Located in plush offices outside Orlando, Florida, the developer makes the Madden NFL and NCAA Football series, EA Sports' exclusive--and lucrative--professional and college football sims. It also crafts Tiger Woods PGA Tour, the popular and feature-laden pro golf series.

Unfortunately, according to the Orlando Sentinel, not even EA Tiburon has escaped its parents cost-cutting unscathed. This evening, EA government affairs chief Craig Hagen told the newspaper that a number of the studio's 650-700 employees had been laid off."
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Last week MTV Multiplayer reported that it could not yet be determined whether "Wii Play" or "Grand Theft Auto IV" was the best-selling game of 2008 in the U.S. But today they finally got the definitive Top 5 2008 list - and it knocks "GTA" to third place.

Today, NPD provided MTV Multiplayer with the numbers they needed and they can now present the definitive list of top 2008 games.

Top-Selling Games In The U.S. For 2008
(All versions combined. Units in millions)

1. Wii Play 5.28
2. Madden NFL '09 5.25
3. Grand Theft Auto IV 5.22
4. Mario Kart w/ Wheel 5.00
5. Call of Duty: World at War 4.63
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PWN or DIE took the time to use Madden NFL 09 to simulate the NFC Championship Game that was played on Sunday between the Arizona Cardinals and Philadelphia Eagles. They had no idea that our simulation would be so accurate, getting the Cardinals' final score right and only being off by 4 on the Eagles' final point tally. After further review, here are the top 10 things our madden simulation got right.
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Top 20 Games of December 2008:
01. [WII] Wii Play (Nintendo) - 1460k
02. [360] Call of Duty: World at War* (Activision Blizzard) - 1330k
03. [WII] Wii Fit (Nintendo) - 999k
04. [WII] Mario Kart Wii (Nintendo) - 878k
05. [WII] Guitar Hero World Tour* (Activision Blizzard) - 859k
06. [360] Gears of War 2* (Microsoft) - 745k
07. [360] Left 4 Dead (Electronic Arts) - 629k
08. [NDS] Mario Kart DS (Nintendo) - 540k
09. [PS3] Call of Duty: World at War (Activision Blizzard) - 533k
10. [WII] Animal Crossing: City Folk* (Nintendo) - 497k
11. [WII] Wii Music (Nintendo) - ~480k
12. [NDS] New Super Mario Bros. (Nintendo)
13. [NDS] Personal Trainer: Cooking (Nintendo)
14. [360] Fallout 3* (Bethesda Softworks)
15. [NDS] Club Penguin: Elite Penguin Force (Disney Interactive Studios)
16. [WII] Link's Crossbow Training (Nintendo)
17. [PS2] Guitar Hero World Tour* (Activision Blizzard)
18. [360] Madden NFL 09* (Electronic Arts)
19. [WII] Call of Duty: World at War (Activision Blizzard)
20. [WII] Shaun White Snowboarding: Road Trip (Ubisoft)
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Kotaku writes: "U.S. District Judge William Alsup upheld a decision to award retired NFL players $28.1 million in the group's lawsuit against the league's player union over allegations they were cheated by an unfavorable deal with EA.

A federal jury ruled in November that the former NFL players were due $7.1 million for the use of their likenesses and $20.9 million in punitive damages for uncredited appearances in EA Sports' Madden NFL games, an award that union lawyers said was "unjust," saying they were "confident it will be overturned." They also said "Hissss!!!", allegedly, when presented with crosses."
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A release date for Killzone 2, Sony stealing from the LittleBigPlanet community, and GameStop and EA creating a subscription service in the pre-Thanksgiving edition.
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There seems to be a problem when the latest "Madden" sells more than two million copies on PS3, Xbox 360 and PS2 combined in the U.S. in August this year - and just a little over 100,000 on the Wii according to sales-tracker NPD.

A few years ago, that kind of sales misery on a Nintendo console would be okay. For a long time, sports games on Nintendo consoles just didn't sell.

But given that "Wii Sports" sparked Nintendo's GameCube-to-Wii console resurrection, it seems like sports games can sell on the Wii.

So why isn't EA Sports having an easier go of it on the Wii? MTV Multiplayer recently asked EA Sports chief Peter Moore to tell them what EA was doing right and wrong with sports games on Nintendo's console.
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Ripten: "A recent post by an EA Community Staff member on the company's Command and Conquer message board outlines changes to their policy, stating their intent to link a gamers forum account to their EA gaming account. Why does this matter? Because EA is planning on banning those who get banned on their forum from their games as well.

The post by the EA Community Staff member can be seen below:"
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Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.

Nielsen said that EA spent the majority of its marketing dollars on television, with roughly $3 million going to network TV and about $5.5 million to cable TV. Another $1 million or so was spent on web ads, such as ESPN.com, and the publisher also made sure to target Spanish-language television to help promote a Spanish-speaking version of the game. All told, Nielsen said the latest campaign included nearly two dozen television spots and more than 50 web vignettes."
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The cover of the Madden games used to be a place to showcase the league's top players and curse them to a horrible season. Now, it seems that EA might let money determine who graces the cover of the next installment in the football series. Specifically, the players' money.
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Ripten writes:

"You scratch my back, I'll scratch yours. Behind the scenes wheeling and dealing can generate tasty bargains, but sometimes those bargains come with a nasty aftertaste.

In this case, it appears that EA and the NFLPA along with Players Inc. struck a deal for retired NFL player rights that was significantly below fair market value. A class action lawsuit was filed by the players in question against Players Inc, but the fun didn't stop there. In a letter crafted by 51 year old former Buffalo Bills safety, Jeff Nixon, Madden was asked to come to the aid of his fellow Hall of Famers.

Jeff's "Dear John" letter to the former Raider's Head Coach is laced with incriminating quotes, the most shocking being that EA's total cost to produce Madden each year is apparently no more than $200,000!!"
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Finalists of the EA SPORTS Madden Challenge presented by Best Buy to Compete at Beaches Turks & Caicos in January.
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According to the August NPD data, all three versions of EAs Madden 09 cleaned up in the software sales charts for the month.
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Edge writes: "Multiple analysts have reiterated their BUY rating for Electronic Arts stock as the company has announced that total Madden NFL 09 sales have greatly outpaced the game's flailing pre-order rate.

Pre-orders for the year's Madden were down 25% versus last year, but EA has announced that actual sales of the game were up 6%, generating $133.5 million (£75.74m) in retail dollars.

This strong performance was no surprise to analysts, who have predicting for some time that the low pre-order numbers would not accurately reflect final sales. Arvind Bhatia with Sterne Agee & Leach said in a financial note that this performance was "in line with our checks," and attributed the higher retail dollar count to sales of the $89.99 (£51) collector's edition, as well as a higher percentage of total sales being from the higher-priced Xbox 360 and PlayStation 3 versions of the game, compared to last year."
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TVGB: "EA has just sent us word that Madden 09 has made $133.5 million in retail sales for the month of August. This is a roughly 6 percent increase over last year's game. More importantly it means that Madden made more money than any of the top films for the month of August. Woooo, videogame industry, way to stick it to those dirty movie makers."
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Sales for EA Inc.'s Madden NFL 09 are higher on Microsoft Corp.'s Xbox 360 than rival hardware according to sales data from Amazon.com.

In the sales figures, the Madden NFL 09 Xbox 360 SKU held 31 percent of all sales, followed by Madden for Sony Corp.'s Playstation 3 at 25 percent and Madden for Nintendo Co.'s Wii at 13 percent.
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