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Why the hell did you license that?

Obscure, unpopular and illogical, none of them were ever going to make a good game.

Words: David Houghton, GamesRadar UK

Cheggers’ Party Quiz | Wii/PC/PS2 | Oxygen Interactive | 2007

A celebrity endorsement can work wonders for a game’s sales. Plain old EA Golf would probably do pretty well, but Tiger Woods’ PGA Tour has a ring of gravitas guaranteed to grab the hardcore golf fan’s attention. Prominent and respected names always clinch the enthusiasts of a particular activity or sub-culture, so publishers use them whenever they can. You’re making a skating game, you get Tony Hawk. If it’s bikes, then Dave Mirra’s your man. And if your game’s of a more violent or political persuasion, you can never go wrong with the Clancy.

If you’ve got a throwaway pop culture quiz to push for Christmas though, well, your options are limited. You could just bang it out on the cheap, load it full of questions and hope for the best, but if you really want to give it that solid gold seal of influential star approval then there’s really only one name you can trust. And that name is Keith Chegwin. Apparently.

Big as a kids’ TV presenter in the ‘70s, and spectacularly famous for having done very little since but get naked on air a few years ago, Chegwin is the name in celebrities to affiliate with your game with if you want to have it greeted with blank stares by any member of the family under twenty-five come Christmas Day. Actually, considering the horrible design of that ‘Gollum with Downs Syndrome’ character model, make that blank stares and eternal nightmares. When it moves it’s as if all our dark guilty secrets and inner demons have taken a physical form with which to drag us down to Hell.

 
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