4 - Censorship and the unshakable "kiddy" image
If you're trying to sell video games to kids in the '80s, the last thing you want to be seen as is "uncool." But for a while there it seemed like Nintendo was going out of its way to look and act like a parent desperately trying to protect his children from the outside world yet also appear hip and "with it." Initial censorship, like removing overt religious icons or scenarios from Japanese games, made sense. Scantily clad women would often receive a few extra strands of clothing, that's nothing too crazy either. But the constant badgering of third parties to remove references to Hitler or words such as "devil," "death" or "hell," had to be grating. Even more so when Nintendo's main rival, Sega, didn't seem to really mind a lot of the same content. Sega also left the precious blood in the first home port of Mortal Kombat - Nintendo saw fit to force publisher Acclaim to replace the blood with sweat.
With this one act, the thought that Nintendo was a little too family friendly came out into the open for all the playgrounds and college dorms to see. We can't rip off someone's head in the Super NES Mortal Kombat? Fine. See you at Matt's house. He has a Genesis.


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