Wii U sales “not bad”, says Nintendo president

Nintendo president Satoru Iwata has claimed that Wii U has been “selling steadily” during its first six weeks or so on the market.

While he acknowledged that early demand for the new console hasn’t matched that seen for the Wii U’s predecessor, the original Wii, Iwata told Reuters that sales “are not bad”.

"At the end of the Christmas season, it wasn't as though stores in the US had no Wii U left in stock, as it was when Wii was first sold in that popular boom,” he said. “But sales are not bad, and I feel it's selling steadily.”

Iwata went on to say that the task of producing two Wii U models for launch was a challenging one, and that the company underestimated demand for the deluxe configuration.

"It was the first time Nintendo released two models of the game console at the same time ... and I believe there was a challenge with balancing this,” the executive said. “Specifically, inventory levels for the premium, deluxe package was unbalanced as many people wanted that version and couldn't find it.”

Nintendo has claimed that North American Wii U sales totalled 400,000 units during the system's launch week in mid-November.

In the UK, the basic 8GB Wii U pack accounted for only ten per cent of a reported 40,000 launch weekend sales.

And in Japan, where the console launched on December 8, Wii U sales reached 638,339 units by the end of 2012, according to data reported by Famitsu publisher Enterbrain.


Satoru Iwata


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