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1. Advertise the Fight
The previous six cases of Halo spilling outside its Covenant pool are all well and good, but do they truly illustrate how saturated the market is with Master Chief products? Awareness is through the roof with Halo 3, with everyone from Outkast's Big Boi to Lil Jon eagerly waiting to "finish the fight." London's BFI IMAX Theater will play host to all manner of Halo-isms. Mountain Dew cans across the globe have been dubbed "Game Fuel," with two thousand percent more caffeine (you can taste the diabetes!) It goes on...
All this for a game release. It's truly unprecedented. This could very well be the single biggest launch for any game, ever. Who else but Microsoft has the cash and clout to attract so many different forms of entertainment; to get their product slapped on the Discovery Channel and Burger King at the same time?
Can the game possibly live up to these stratospheric expectations? Will first day sales shatter records as predicted? Will gamers line up with a fervor that's only matched by new Star Wars movies? Is Halo destined to become a multimedia empire the likes of which no video game as ever achieved? All signs point to yes, and are ironically summed up by the simplest slogan in recent memory:
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