The 24 greatest Mario commercials of all time

Nintendo warns Japan about Super Mario Bros 2

Renamed Super Mario: Lost Levels when released to the west, the real Super Mario Bros 2 was insanely difficult. Upon the original's Japanese arrival, Nintendo did its civic duty in letting kids and parents alike know that the game was stupid tough.

What the hell, Japan?

Yes, this is the oddest commercial on the entire list, as Super Mario RPG is sold not by any of the stars, but by a trio of singing Piranha Plants. It’s so effing weird, but we must admit, that’s one catchy song.

Despite what you see, Mario isn’t bald

This commercial was dead wrong and was obviously made without Nintendo’s supervision. Mario is not bald, end of story. Don’t let this quaint commercial’s lies fool you. Instead watch this even quainter ad for Game & Watch.

Luigi was always a coward

Telegraphing Weegee’s later characterization, watch as Luigi can’t deal with all the sewer monsters without Mario around to babysit him. Sad stuff, bro.

Peach gets sexy in this one

We only recently discovered this ad and its troubling imagery. Princess Peach dolled up like Jessica Rabbit, Wart on a date with the transgendered Birdo, a brief glimpse of Super Mario Bros movie? It’s too much for our brains to handle!

"Mario, Mario, Mario…"

We conclude this collection with perhaps the most memorable Mario ad of all time, at least for US gamers. Just as the hype for Mario 3 was at the boiling point, Nintendo puts out this ad showing that all are one in North America, so long as they are under the flag of Mario. Watching makes us want to buy Mario 3 again for, what, the sixth time?

May 12, 2010

The complete history of Mario RPGs
We chronicle one humble plumber's random encounters with role-playing stardom

The Top 7… Mario spin-offs
Painter, doctor, savior… Mario excels at them all


The many faces of Mario
A unique look at Nintendo’s mascot he’d rather you forget

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  • Ultimadrago - July 9, 2010 12:36 a.m.

    "Mario! Where are YOU?!!" Lol-worthy
  • 8bitBaby - July 6, 2010 4:22 a.m.

    i remember that mario bros commercial with luigi being a total wussbag. i just realized it's to the tune of "car 54 where are you?" ah, memories :)
  • shnazzyone - July 6, 2010 3:58 a.m.

    hate to be a stickler but the mario cloines commercial is wayyy cooler in it's entirety.
  • philipshaw - May 14, 2010 4:28 p.m.

    Seen some of these in a previous article but this was still a great article
  • gcntino - May 14, 2010 6:05 a.m.

    I'm STILL waiting for someone to find the U.S. commercial for Super Mario RPG: Legend of the 7 Stars! UGH! THAT was the best mario commercial ever!!!
  • mynameisjay - May 13, 2010 5:05 p.m.

    Im glad the mario 3 commercial made it. I saw that when it was on TV and still remember it to this day. I used to like Nintendo cereal commercial too.
  • Conman93 - May 13, 2010 4:13 p.m.

    Lol at the smash bros one. That last mario 3 commercial was epic. In Ireland and England's mario galaxy 2 ad, we'll probably get this family all on the couch watching one of them play it and this random 'celebrity' will walk in, ask questions about it and act like they care!
  • Tomsta666 - May 13, 2010 6:30 a.m.

    Man you Yanks and Japs got al the good adverts :( I don't remember any of being shown in Blighty.
  • Tenfey - May 13, 2010 4:37 a.m.

    I must obey Wario and/or destroy Mario.
  • pingyoo - May 13, 2010 4:08 a.m.

    It just doesnt get no better than Mario now does it. Lou
  • Fuzunga - May 13, 2010 4:06 a.m.

    My favorite will always be the North American commercial for Mario & Luigi.
  • Pyroco101 - May 13, 2010 3:10 a.m.

    you guys shoulda put in that one ad for Mario Pinball. You know, the one with "Black Betty" by Ram Jam?
  • theamazingmrpotato - May 13, 2010 1:57 a.m.

    i fucking wish nintendo had dubbed the japanese versions of these ads, would have made me want to buy every single last one, althogh i did anyway. HEY NINTENDO resurrect your madness yeah or we will defect DAMMIT! ReCaptcha Spending Blanches, i dont know what blanches are but im sure i spent a ton of em on Mario.