The 24 greatest Mario commercials of all time

Hyper-literal Paper Mario ad

This ad came out when the N64 was basically dead, so we aren’t surprised the US ad team went so out there with this Paper Mario commercial. What were they going to say? “Get this RPG for a system you forgot you owned.” Instead, they made lead into commercial gold.

Creepy Mario invasion

Though the words at the end are English and it has an ESRB rating, this feels very Japanese, with the strange, cultish atmosphere and the oddness of all the Marios glaring at you. And there’s the fact that almost everyone in it looks Japanese. So, yeah…

Mario’s vacation interrupted

This is probably the second weirdest one on the list, as Mario is on vacation reminiscing about his golf and tennis games, but also about going to a fancy party. What? Then he decides to cut his vacation short by conquering the only genre left: the RPG. Much later, a US commercial had another strange set-up in a similar vein.

Hot Mario Bros

Around 2005, Nintendo of Japan started a series of commercials for many of the Mario titles that featured the “Hot Mario Bros.” This duo took the titular brothers to a strange new position, replacing the dumpy Italians with handsome, goofy Japanese guys. The campaign seems to be over now, but looking at all these, it’s hard not to consider them a success.

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  • Ultimadrago - July 9, 2010 12:36 a.m.

    "Mario! Where are YOU?!!" Lol-worthy
  • 8bitBaby - July 6, 2010 4:22 a.m.

    i remember that mario bros commercial with luigi being a total wussbag. i just realized it's to the tune of "car 54 where are you?" ah, memories :)
  • shnazzyone - July 6, 2010 3:58 a.m.

    hate to be a stickler but the mario cloines commercial is wayyy cooler in it's entirety.
  • philipshaw - May 14, 2010 4:28 p.m.

    Seen some of these in a previous article but this was still a great article
  • gcntino - May 14, 2010 6:05 a.m.

    I'm STILL waiting for someone to find the U.S. commercial for Super Mario RPG: Legend of the 7 Stars! UGH! THAT was the best mario commercial ever!!!
  • mynameisjay - May 13, 2010 5:05 p.m.

    Im glad the mario 3 commercial made it. I saw that when it was on TV and still remember it to this day. I used to like Nintendo cereal commercial too.
  • Conman93 - May 13, 2010 4:13 p.m.

    Lol at the smash bros one. That last mario 3 commercial was epic. In Ireland and England's mario galaxy 2 ad, we'll probably get this family all on the couch watching one of them play it and this random 'celebrity' will walk in, ask questions about it and act like they care!
  • Tomsta666 - May 13, 2010 6:30 a.m.

    Man you Yanks and Japs got al the good adverts :( I don't remember any of being shown in Blighty.
  • Tenfey - May 13, 2010 4:37 a.m.

    I must obey Wario and/or destroy Mario.
  • pingyoo - May 13, 2010 4:08 a.m.

    It just doesnt get no better than Mario now does it. Lou
  • Fuzunga - May 13, 2010 4:06 a.m.

    My favorite will always be the North American commercial for Mario & Luigi.
  • Pyroco101 - May 13, 2010 3:10 a.m.

    you guys shoulda put in that one ad for Mario Pinball. You know, the one with "Black Betty" by Ram Jam?
  • theamazingmrpotato - May 13, 2010 1:57 a.m.

    i fucking wish nintendo had dubbed the japanese versions of these ads, would have made me want to buy every single last one, althogh i did anyway. HEY NINTENDO resurrect your madness yeah or we will defect DAMMIT! ReCaptcha Spending Blanches, i dont know what blanches are but im sure i spent a ton of em on Mario.