StarCraft II league makes funny commercials with Korean airline

You’ve likely seen a Korean Air ad or two. You know, those pretentious “artsy” ads filled with blue fabric and smiling, immaculately made-up female flight attendants? Yeah, those are meant for globetrotting, high-falutin’ corporate types with money to burn for First Class seating everywhere. In its homeland, Korean Air’s ads are a bit more down-to-earth, particularly when the company enters a co-sponsorship – in this case, with professional StarCraft league Ongamenet Starleague.

The first ad features a gaggle of adorable children talking about their future hopes and dreams:

The second ad features a student who seems strangely into his final exams:

Besides being hilarious, the ads serve as a reminder of just how big a deal StarCraft is in Korea. Remember, these ads aired on national TV. They assume that the broad Korean viewing audience knows and gets these references. Think about that for a minute – even with how popular a game like Halo is here, would you see anyone (outside of maybe G4) airing a commercial for a Halo tournament with numerous references to game mechanics on primetime television?

Aug 5, 2010


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