Skylanders tops $1 billion in sales

Skylanders Spyro’s Adventure and Skylanders Giants have generated over $1 billion in global retail sales, inclusive of toys and accessories.

The milestone was reached in 15 months, according to data from retail monitors the NPD Group and GfK Chart-Track, combined with internal estimates from Activision.

The publisher also said more than 100 million Skylanders toys have been sold at retail through January 2013, with combined sales of toys for both games surpassing those of action figure lines including Star Wars and Transformers last year.

“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play."

Last week Activision announced Skylanders: Swap Force, the next instalment in the franchise. Set for release this fall on home consoles and handheld platforms, it will boast a new story and let kids customise their own characters.

For more on the game, check out the first Skylanders Swap Force trailer and read our Skylanders Swap Force preview, in which we said: “Swap Force is the Skylanders game we never knew we wanted. Mixing and matching multiple characters to create wholly new characters is an exciting prospect, and we're curious to see what kind of interesting combinations will be available. We just hope our wallets can withstand the process of discovering our favorite combos.”


  • TheDudeFromNowhere - February 12, 2013 9:32 a.m.

    one Billion dollars. Lets see how well Infinity does.
  • PanicJester - February 11, 2013 5:24 p.m.

    I wouldn't mind seeing a Pokemon game like it.
  • Redeater - February 11, 2013 2:46 p.m.

    "Activision thinks it’s ‘just starting to realize the franchise’s potential’" translation Activision has found its new Guitar Hero/Tony Hawk and can breath a sigh of relief. Annual roll-outs will begin ASAP.
  • EAC73 - February 11, 2013 1:10 p.m.

    i really dont think other franchises will expand with this idea. Yes it is big money, but this really only has one audience, and will tank for hardcore gamers, but its amazing to see how a game can make that much in little over a year.
  • FoxdenRacing - February 11, 2013 1:55 p.m.

    Depends on how you define 'hardcore'. The guys that bleed pixels, dream in 8 bits, and would still be gamers even if everything looked and played like Mario aren't exactly disinterested in it...but you're right in that the insecure, tea-bagging, give-me-testosterone-or-give-me-death types won't go anywhere near it.
  • FoxdenRacing - February 11, 2013 11:55 a.m.

    That's awesome, seeing Skylanders become such a huge hit. It's a novel idea, built smartly, and from what I've heard about it was made with 'fun' as the priority rather than 'how can we soak people'. One of my friends' kids loves it. I just really, really hope that the wrong people don't get any bright ideas. I, for one, am not looking forward to COD: Keychain Warriors [quick, plug in different dongles to change your loadout!] or NFS-branded Hot Wheels [of which only 1,000 of the gamebreaking cars will be produced for worldwide distribution, and all are sold in blind you'll end up with 100 Nissan Sentras before you find your first $5.99 a pop. Preorder at Gamestop now to get the exclusive Pagani Huayra!].
  • Rub3z - February 12, 2013 1:57 a.m.

    NFS franchise is EA owned, EA would never do that... Oh, wait...
  • pl4y4h - February 11, 2013 11:26 a.m.

    I wish they made an actual new spyro game
  • KA87 - February 11, 2013 10:13 a.m.

    This could be a bad sign of things to come if others make small figures that are a major part of the game and sold separately apart of other games.

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