The in-game plugging for skate and shoe brands is all contextual but it still makes you want to take a shower aferrwards - pretty much everything you do in career mode is for the glory of ad dollars and free gear. Live the skater dream! Still, that's worth enduring for the incredibly fresh and successful take on skating controls, as well as a wide-open city with six-player online options (we liked the Deathraces and the Spot Battles). Skate is logical, authentic, and blissfully organic. Robots need not apply.