Game advertisements used to have lots of text with detailed descriptions of the product's finest features and best selling points. But those days are over. Today, ads need to grab your attention faster than ever, and they need to do it before you change the channel, flip the page, or click past a pop-up.
Above: Big blocks of text or girls touching each other? You decide
Compare the Atari advertisement above with the promotion for the PSP below. While the Atari ad is definitely more informative, it's also boring as hell.
Want to raise awareness about your product? Ditch the bullet points and film two bikini-clad babes straddling each other with your product in hand. Then just post it on the Internet. Potential customers will find the facts on their own once you've piqued their interest.
Below: You won't learn anything about the PSP in this video. But you will now subconsciously associate it with cute girls rubbing against each other. It's all going according to their plan…