It’s no secret that Sega has been trying to crack the hardcore market with titles like Bayonetta, Aliens vs. Predator, and Alpha Protocol. In an epic interview with CVG, Sega West CEO Mike Hayes gives a refreshingly candid update on Sega’s plans for the future, talking up Vanquish and hinting at two big unannounced titles for 2011 and 2012.
“We’ve got to make games that appeal to the 7-to-12-year-old, which is exactly what Colors will do – and then we need to appeal to the core gamer, which is what Sonic 4 is doing,” explains Hayes. It’s all part of Sega’s continued effort to attract more hardcore gamers from the 360 and PS3 camp.
“Vanquish is getting a good response – that’s our big hope for the release later this year to keep us in the 360/PS3 core game slot. Then we’ve got two other big games we’ll be announcing this year for 2011 and 2012. So we’re not going to be overly aggressive – but we’re going to try to have one or two each year in that segment. Having succeeded with [Aliens vs. Predator] is an example – if we have something like that with Vanquish being successful or one of the others, that helps us gradually increase that market share,” says Hayes.
But when it comes to investing in future titles, Sega is still playing it safe. Hayes cites the rising production costs as a reason to be more conservative. “The issue is that when you see Black Ops or Gears costing $50 million dollars-plus, consumers are becoming used to that and that is becoming the benchmark. So naturally it is harder for others to compete in that unless you’re going to commit that kind of money. For us, being more prudent by limiting the number of titles but doing those better and spending more money on them – we hope that strategy will realize a better market share for us. We’re definitely very pleased with what we’ve got in Vanquish,” says Hayes.
You can read the interview in its entirety at CVG. In it, Mike Hayes shares his impressions on E3, Kinect, Move, the Nintendo 3DS, the importance of MetaCritic ratings for RPGs, and more.
July 13, 2010