Considering all the kids are currently off school for the Easter holiday, it should come as no surprise that their influence is being felt in the cineplexes this week.
Thanks to an influx of pint-sized audience members, this weekend’s box office king was again CGI animated Rio , which stuck to the number one spot for a second week in a row with a further (healthy) taking of $26.8m.
Just behind in second place was the similarly light-weight (though critically savaged) Madea’s Big Happy Family , which debuted with $25m, while R-Pattz’s latest Water For Elephants opened in third ($17.5m).
Filling out the rest of the top five were Hop in fourth with $12.5m, while Scream 4 continued to struggle in finding an audience, landing in fifth with just $7.1m.
The week’s final new opener came in the form of Samuel L. Jackson-narrated Disney doc African Cats in sixth ($5.6m). Close behind that were Soul Surfer in seventh ($5.6m), Indisious in eigth ($5.3m), Hanna in ninth ($5.2m) and Source Code in tenth ($5m).