During peak hours, Netflix streaming accounts for more North American downstream internet traffic than any other service. At 29.70%, it thoroughly beats HTTP (web) traffic, YouTube, and BitTorrent to top the chart, according to independent research by Sandvine Incorporated.
Additionally, the report claims that game consoles account for 66.3% of that Netflix streaming, with the PS3 taking the biggest share, followed closely by the 360.
Though the statistic doesn't indicate population - HD movie streaming sucks up much more bandwidth than HTML pages - it does suggest that those dastardly cable TV providers are being well challenged, and that console owners really like Netflix... but we knew that. It's just a shame that we also buy internet service from those dastardly cable providers. Hmph.
"Even doubters (if there are any left) must now agree that the age of Internet video is upon us," reads the report. "Subscribers have clearly embraced the Netflix streaming service, fundamentally altering the Internet landscape."
Sandvine's figures represent North America's overall bandwidth usage, but according to the company, Netflix streaming accounts for as much as 55% of peak bandwidth usage in some areas.
It may not seem like a particularly big deal for us modern, spoiled, video-streaming scamps, but think back - Netflix streaming only took off a few years ago. YouTube is only six years old. Streaming video is becoming dominant very quickly, much like DVDs did. And remember what happened to VHS tapes?
May 18, 2011
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