Read… How The Most Expensive Game Jam In History Crashed And Burned In A Single Day
"This, by contrast, was loud. It was very loud. Beyond anything I would have ever expected to see associated with these people, having known some of them since my earliest days covering games for Statik. Robin Arnott, MY Robin, who built a chanting-based psychoacoustics game based on an acid trip at Burning Man, standing under a gigantic soda ad? Adriel, who used to make satellites for Lockheed Martin, being stricken back to one so she could enter and re-enter the room over and over? How would Davey, the guy behind self-aware existential satire The Stanley Parable, react to the pageantry of this… whatever it was?"
Cynicism is rarely a valuable trait to cultivate. It's especially unwelcome if you're a young creative person trying to carve out a living in an industry and community that was barely aware people like you existed three years ago. But GAME_JAM, a reality show sponsored by Mountain Dew with an allegedly eponymous purpose, turned out exactly how a cynical bastard would have expected.
Jared Rosen, who has a somewhat complicated work relationship with all parties involved, nonetheless provides the most complete look into the slow-burn catastrophe on Indie Statik. Suffice it to say, mixing socially progressive kids (who'd just as gladly kick capitalism in the invisible shin as they would shake its invisible hand) with an old-school drama-stirring Dew-pushing Hollywood executive did not end well--at least, not for the companies bankrolling the operation. For the indies, it proved that solidarity remains a powerful tool no matter the opposition.