GAMEFest photo diary: Queues! Zombies! Cross-eyed booth babes!

On Friday 16th September 2011, at the Birmingham NEC, retailer GAME launched GAMEFest - an exhibition for consumers to play the likes of Modern Warfare 3 and Battlefield 3 before they come out in the shops.

GamesRadar UK descended on the show and created this somewhat bizarre photo diary to see what went down.

This is what the inside of GAMEFest looks like. Our first impressions were a) it's a lot smaller than E3 (obviously) and b) it's a lot bigger than what we thought it was going to be. Yup, we were pretty confused when we arrived in Birmingham.

The dining area, otherwise known as cholesterol alley. We bought a burger here and we're pretty sure we'll regret this decision for the rest of our lives. Anyway, these photos will become more exciting... right... now...

Cundy was attacked by a zombie. Well, a man in very convincing zombie make-up representing the game Zombies Must Die. Judging by the smell after this encounter we're pretty sure Matt genuinely soiled himself. Pew-wee.

The theme of GAMEFest seemed to be queuing. The dedication of these folk lining up to see their favourite upcoming games was admirable. Do you want to see some more pictures of people waiting patiently? Sure you do.

This may look disorderly, like a gang of football hooligans preparing to attack like a pack of hungry wolves, but this is the queue for Battlefield 3. There was a two hour waiting time for some. One more? Ah, go on...

Notice the distinct lack of women in this shot? The general lack of dignity on show? That's because these men are queuing to have their picture taken with three Nuts magazine models. I guess some clichés are true. Oh, and a special nod to the grandad with the flat-cap standing in line with what can only be his grandson. Top granddad-ing, old man.

Cundy was excited to get a go on Once Upon A Monster on Kinect. Sadly, his excitement was short-lived as due to a measuring error the wall (not pictured) wasn't position far enough back to be able to control the game properly. Kinect is maybe the hardest thing to demo after Riverdance. People still remember Riverdance, right? Well it was bloody complicated to demonstrate. Onwards...

We decided it would be fun to play a few readers of GamesRadar at a couple of games. Shortly after this picture was taken the man on the left, named Raphael, battered Cundy at Street Fighter x Tekken. Then Dave. And then Nathan. It was a hat-trick of misery for the GR UK men but Cundy at least managed to salvage some pride by going on a win streak later.

Blurry as this picture is, it perfectly captures Nathan's sheer joy at exacting revenge on the readers during a game of FIFA 12. Who'd have known that playing with Man City would bring such joy to Manchester United fan. TRAITOR!

The biggest surprise was that some of the Nintendo 3DS pods were empty. IT'S NEW MARIO, YOU IDIOTS we may or may not have mumbled under our breath.

This is James Bond's Aston Martin outside the GoldenEye Reloaded stand. Shiny, huh?

Cundy made some new friends. He also made them feel quite self-conscious as he quizzed them on whether they were wearing underwear under their skin-tight lycra. His constant staring at the their crotch areas was particularly unsettling.

Booth babes!

To be fair there weren't that many booth babes on the show floor. It was far from the skin-fest that is GamesCom or E3 but GAMEFest is just getting started and maybe next year they'll go all out on the sexy front. We thought it might be funny to have the ladies do something other than push their chests out while we nervously took pictures and, well, this happened...


Sept 20, 2011




  • KielbasaNinja - September 20, 2011 5:47 p.m.

    Are cross-eyed pics the UK's version of duck-face shots?
  • mijetman - September 20, 2011 5:06 p.m.

    I liked the idea of getting booth babes to pull stupid faces rather that flaunt themselves. Much more amusing.
  • PevMaster - September 20, 2011 7:59 a.m.

    I went to GameFest on the Sunday. It was a huge dissapointment considering how much I was looking forward to it: all the things I wanted to see you had to quee for for a minimum of 2 hours. And to make things worse, my mate who I came with collapsed in the restaurant and went pale. He had to go to the nearby medical centre. Do you have to quee at E3, GamesRadar folks?
  • discodude48 - September 20, 2011 8:27 a.m.

    haha yes of course you do they don't have a copy of the game for every single person who comes to play
  • shawksta - September 20, 2011 5 a.m.

    Hah,you guys definitly had fun! Cundy, your curiosity of blue suit crotches intrigues me. Is anyone planning to go the New York Comic con?
  • PimplesInYourAsstista - September 20, 2011 4:20 a.m.

    Wut wut? Limey Brits!
  • taokaka - September 20, 2011 4:20 a.m.

    Nobody was playing Mario because Mario smells and is stinky and has no graphics and is ugly and has no friends and other terrible insults that aren't true. I'm actually super duper excited for it after viewing the 3d screenshots from Nintendo Japan's website
  • Hobogonigal - September 22, 2011 3:26 a.m.

    I was almost about to punch you but luckily I finished reading your comment. Yeah, them 3d screenshots were actually pretty cool, I saved a few to my 3DS.
  • Plan10FromOuterSpace - September 20, 2011 4:17 a.m.

    I really enjoyed GAMEfest, although I think the fact I met half of the GamesRadar UK team while there was a big contributing factor. Im hoping Cundy puts up the video I saw him filming, it looked quite funny and also I should be able to spot myself in it, hiding behind a row of dark souls machines waiting for him to finish so I could say hi xD anyway I had a really great time in general and it was amazing to meet you guys, gutted I missed David though! :'(
  • Mooshon - September 20, 2011 4:07 a.m.

    GAMEfest was pretty good as a newly launched conference I thought. Just big enough to be a bit exciting but still easy get round everything. I think I actually saw some cosplay.... though it could just have been some brummy birds all with furry boots on. Great to meet up with you lads again. Top fun screwing about on Street Fighter (all pics here: You'll have to arrange a proper GRUK gaming meet n booze up before xmas and get some more people down for it. Any other events coming up? Not really possible to get loaded at the NEC...
  • jackthemenace - September 20, 2011 8:06 a.m.

    PLEASE arrange something under-18 friendly? :3
  • BlueScorpion91 - September 20, 2011 9:47 a.m.

    I saw some cosplay too. There was a woman dressed as a unconvincing Jedi, and man as Mass Effects Shepard, and I think I saw a few lasses dressed up in anime type clothes. The girls on the Saints Row 3 stand were, ummmm, :)
  • CitizenWolfie - September 20, 2011 3:22 a.m.

    Sunday was a bit disappointing, cosplay-wise. However I did managed to catch Ezio Auditore da Firenze playing Street Fighter x Tekken while Link watched. And while I was in the queue to play Skyward Sword I caught a glimpse of Squall from FFVIII and Lulu from FFX walking past who was quite possibly either a mirage or the most beautiful girl I'd ever seen.
  • Plan10FromOuterSpace - September 20, 2011 4:18 a.m.

    i wasn't expecting much cosplay, it is Birmingham? did you get a leaflet for the retro expo though, in blackpool...they apparently host a cosplay competition, so you might have more luck there?
  • CitizenWolfie - September 21, 2011 1:27 a.m.

    Well Birmingham does regularly have a comics and memorabilia show at the same Exhibition Centre and there are usually loads of people in costume, especially games characters so I kind of expected a few more than what I did see at GAMEFest. I did get the Retro Expo flyer but I can't make it :( The stall they had was cool though. Especially Japanese Bomberman!
  • Plan10FromOuterSpace - September 21, 2011 6:12 a.m.

    I dont think ill be able to go either, which makes me sad as I actually thought it looked like it could be better than GAMEfest...I didnt know about the comic thing, ill give it a google later as it sounds interesting... couldn't give us a name or something to make it easier to find?
  • CitizenWolfie - September 21, 2011 7:32 a.m.

    Yeah sure it's called Birmingham Memorabilia and it's on twice a year - spring and autumn I think.

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