Oct 18, 2007
According to the Entertainment Software Association's 2006 report, 38 percent of gamers are females. These numbers are down from 2005, when the fairer sex reportedly accounted for 43 percent of the pie.
It seems that gaming continues to be a mostly male affair, so what's the best way to penetrate this demographic? Judging by the sex-filled ads we've seen over the years, it looks like the best way to a young man's wallet has - and always will be - through his pants. Read on and
An overwhelming majority of gamers are male, so it makes perfect sense for every marketing team in the world to target their software at young guys. And what do all men ages 18 to one zillion love? Girls, gore and big loud machines. If they could make a game about a firefighting bikini squad that hunts down zombies in a decked-out sex/fire truck, world peace would be declared. But until that day, we have to settle with regular old T & A.
Developers are well aware of this, so occasionally
