Examiner: During their conference call regarding the first-half fiscal period of 2010, Electronic Arts revealed that Madden NFL 10 has sold 3.9 million copies as of the end of September.
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A few weeks ago, EA CEO John Riccitiello talked about the weaker sales for Madden NFL 2010, and he noted that EA's hopeful sales would pick up as consumers head to stores to purchase new consoles, following the price drops. Sales for Madden were tracking behind by about 19% in terms of units, and investors reacted causing a 25% dip in the publisher's stock price.

According to the latest channel checks from Sterne Agee analyst Arvind Bhatia, it appears Riccitiello's optimism was warranted. Sales are faring better now, thanks in part to the increased store traffic from the console price cuts. "We believe sales of ERTS's Madden NFL 2010 have
rebounded meaningfully in the month of September. Combining August and September, we believe sales of Madden are now down an estimated 5% to 10% after being down 19% in August," said Bhatia.
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PlayStation LifeStyle writes:

"This week might just be the largest update the PS Store has ever had. Most of the content will be geared toward the PSP, to ready for the launch of the PSPgo. However the PS3 is still getting plenty of content, namely a few demos and a few downloadable games. Also don't forget to to download the Uncharted 2 demo, which is available in the PS Store now."
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Edge writes: "In an internal email sent to Electronic Arts staff, company CEO John Riccitiello has revealed his disappointment over early Madden NFL 10 sales, but he still believes that EA is on track to achieve success this fall and holiday season.

"This week, market research for August will show that year-over-year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds," Riccitiello said in a memo obtained by The Wall Street Journal..."
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Ahead of what industry-watchers hope will be the last month for negative trends in NPD numbers, many analysts are unsure whether 2009 will close with a positive year-over-year result.

Some analysts have expressed concerns about how sales of major titles like Madden NFL 10 have been trending; with that title predicted to top August software sales when the NPD releases its results later today, a deflated Madden could be the strongest signal yet of a deflated industry.

An internal memo from Electronic Arts CEO John Riccitiello to company employees obtained by Gamasutra shows that indeed, sales of this year's iteration of the football blockbuster are not on their customary track.
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Every year, EA's Madden franchise rakes in big money for the publisher. This year shouldn't be much different, although sales so far seem to be tracking behind last year's edition. According to the folks at EEDAR, Madden NFL 10 should see a sales decline "by at least 10% compared to last year's title." Analyst Jesse Divnich cited the following as the main reasons for the drop off.
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PlayStation LifeStyle writes: "This week there are no surprises as to who has gone home the winner in sales. Batman: Arkham Asylum (PS3) has bested all others. Dissidia: Final Fantasy (PSP) retains its top placement for an astounding 37th week. Madden (PS2) retains the still in first after three weeks."
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Gamervision Writes:
"Yeah, Brett Favre is returning to the NFL. He recently said that, after thinking hard about it, he wouldn't be returning. He probably cried a little, and got really emotional. Then he forgot about all of it and joined on as the quarterback for the Minnesota Vikings. Tomorrow, that change will be present in Madden 10, with the same update that will add new Eagles Quarterback Michael Vick to the game."
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GamerDeals.net writes:

"The annual event known to all armchair quarterbacks is here again! Maddenholiday is upon us!

Throw out your books and spreadsheets and grab on to a cold one and your controller boys! Tell your boss to shove it (or perhaps tell him that pesky summer cold has come back... sniffle.. sniffle...)... "
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NextGen Player writes:

"Thinking about picking up Madden NFL 10 today? Well, before you go hop, skip and jump to your local retailer consider this: Sports Illustrated is giving the game away free with a paid subscription."
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