Pretty much every gamer thinks that in-game advertising is a load of old cock. As if constantly being blitzed in the real world by demands to buy more stuff wasn't enough, the brazen pimping of products is now a well established business in the realms of the virtual.

But while we unanimously concur with the old cock consensus, that hasn't stopped us knocking together this list of 10 in-game adverts that we think would actually work for ...

Game advertising is a wacky business. We can picture tireless, cocaine-fueled pitch meetings where PR people strive to find a way to advertise a particular title. It seems as though every commercial boils down to either: gameplay, pre-rendered footage posing as gameplay, a bat-shit insane live action concept, or a amalgam of all those concepts. ...

Fact: We love facts. And the world of gaming is absolutely littered with astonishing/pointless/obscure trivia to cram into your brain. So, not-so-hot on the trail of last year's tepidly received 101 things you didn't know about games, we bring you another staggering list of game-related info detritus for your consuming pleasure. Memorize both gargantuan lists and become the ultimate know-it-all gamer. ...

Hey you! This isn’t a warm, squishy top ten list for you to read between coffee breaks and fun. This is a lifestyle, and it’s better than the one you already have. Print out this list and put it next to your TV. Also, put it in the bathroom, tape it to the back of your girlfriend, hide one where you least suspect it and get a tiny version to tape to the inside of your sunglasses. ...

Fable II is all sorts of incredible. There's plenty to astound and amaze, but there's one easy-to-overlook feature that has really impressed us. The dog. He's loveable, he's faithful and, if you treat him right, he's useful too. But if Peter Molyneux hadn't done such a fine job highlighting the brilliance of Fable II's pooch, would we even have noticed?

And that got us thinking. What other features haven’t been ...

We've all been stuck talking to that guy. You know him. He subscribes to Famitsu, only plays imports and claims he can decipher the extra-terrestrial scrawlings of kanji. He's the Japanophile and he treats other gamers with contempt. He's a pain in the ass. But now you can bend his kazoo out of shape with our Bluffer's Guide to Japanese Gaming.

Simply read our guide and we almost guarantee that you'll be able to comfortably fudge your ...

The Golden Joystick Awards 2008 has just wrapped up. If you missed the live broadcast... where the hell where you? But no matter. If you were one of the 856,262 gamers that voted, you'll probably be interested to know who won what ...

At first glance they look cute. Fluffy cartoonish friendly faces all smiles and big eyes. But look harder and look closer. Harder. Closer. You see? They're not squishy lovable cuddlies. No. They're the disturbing denizens of night-time head terrors. Sinister villains parading themselves as candy-coloured pleasantries.  Look harder closer at the following and - with our creative guidance - you'll see them for the horror beasts they ...

Except in rare cases when they are pulled from early reviews, or when they appear on re-released editions of games, the quotes on the box come from previews. What is a preview, exactly? A preview is what's written after a bunch of PR people show off the best parts of a game, explain how conceptually brilliant it's all going to be, and tell the writer that the horrible glitches are "being ironed out." ...

The requisite opening taunts are out of the way and the players hold perfectly still, beads of sweat forming on furrowed brows while white knuckles clutch brightly colored joysticks. The intensity, the sheer focus could suffocate a small mammal. ...