The majority of people find having proper adverts in games has no impact on their enjoyment, according to new research conducted by Nielsen BASES and Neilson Games. The study, conducted on behalf of IGA Worldwide, concluded that 82 percent of its participants were not affected by advertisements. ...

Remember Sony's Walkman brand? It used to be synonymous with portable music players until Apple's iPod wiped the floor with it, yet it's Sony that's come out on top of a recent survey on brand innovation.

Apple had to settle for second in the list after the Incite survey asked 500 people between the ages of 18 and 65 to name the brands they consider to be the most innovative.

Nintendo, renowned for innovation among the gaming ...

Yes, folks – it's that special time of year again. The 26th annual Golden Joysticks game awards are almost upon us, and the shortlist of games that will be put forward for the final vote is about to be announced. It's time to have your say - and you could win some cool prizes too ...

Following a review of the publisher's annual performance, Peter Moore says that EA Sports' games are set to hit higher standards of quality and innovation than ever before. "As any business does, we've been completing our annual performance reviews the past few weeks as well as setting objectives and strategic priorities for the year ahead," ...

John Diamonon, an associate product manager at Capcom, has said that the firm looks to eBay in order to find out what old games people would like to see on today's formats."Sometimes we see games on eBay, and that's how you see what games people are willing to spend $80 on," Diamonon told MTV.

"To choose titles to revive, we see if we can give old franchises the modern touch, and we evaluate the fanbase and see if there's a market ...

Original Atari founder Nolan Bushnell says he's "thrilled" to be played by Leonardo DiCaprio in the film about his life.

The news of DiCaprio's signing came earlier this week, when it was revealed that Paramount Pictures had picked up the project.

"I'm very, very thrilled and honored that would be the case," Bushnell told MTV Multiplayer.

"There's been a lot of books [about Atari]," he said. "Some correct, some ...

Take-Two is planning to take greater steps into the world of networked gaming in a bid to grow its business.

Speaking at the Piper Jaffray conference in New York, chairman Strauss Zelnick told investors that the idea is to "turn packaged goods partially into a subscription business," reports Kotaku.

The company is experimenting with ways to incorporate microtransactions into its business, he said.

"If we can get a good ...

As GamesRadar’s “video guy” I’m constantly babbling in technojargon about codecs and frame sizes and quantizing gamma variances in chrominance channels. I love geeking out on topics like the difference between 680p and 720p, but I really don’t get all the beef about upscaling in recent popular games. ...

Turbine Studios, the team behind Lord of the Rings Online: Shadows of Angmar, is advertising for a new senior console engineer for either the Xbox 360 or PS3.

No specific games are mentioned in the vacancy featured on the company's own website, but it does call for the applicant to be involved with updating Turbine's own MMO engine and tools to consoles.

The engine currently supports both Dungeons and Dragons: ...

 The Cell chip that forms the brains of your slick black PS3 has been used to power the fastest supercomputer in the world.

IBM's roadrunner supercomputer has shot into the record books after having become the first computer to process one quadrillion calculations per second. That's like one of those numbers you make up after a billion and, in more technical terms, is a f**king lot.

It managed that with 12, 960 Cell ...