Making games is hard. Making fun of them isn’t. It’s really, really easy, actually. Of course, we wouldn’t be so critical if we didn’t love them so damn much (and if we weren’t, you know, critics). We think games are just the bee’s knees, and that’s why we get so pissed about all the stupid crap they do ...

“Guns don’t kill people, bullets do.” But do they have to? Not at all, and in fact, this is all the destructive power you’re going to get out of shooting bullets. ...

I’m not a miserable sexist ass; I’m just a practical observer. One thing I’ve observed is that men and women are different (I figured that one out pretty early on). Since I’m a rational person, I’m aware that nothing is entirely one way or another. Even the divide between life and death is ambiguous (uh, zombies, amirite?). ...

In the context of a game, Achievements and Trophies are harmless. They're just carrot-dangling tactics that we're happy to indulge for our greedy pursuit of intangible virtual rewards. We wouldn't think twice about nail-bombing a kitten orphanage if it meant five more gamer points.

But, let's say, purely for the purposes of this here article, that we take Achievements and Trophies out of their virtual world settings and reconsider them ...