How is Sony actively seeking to broaden the appeal of gaming with PS3?
By continuing the work our development teams have been exploring in terms of making products that have much broader appeal than traditional core gaming fare. PS3 will open up new possibilities to offer broader gaming experiences as well - but you'll need to watch this space.
Does Sony actively encourage developers to create games that appeal beyond the core gamer?
We are more open minded and receptive to broader game proposals now than we ever have been because it fits our strategy of trying to broaden our market. We won't neglect our core gaming audience but having a broad portfolio of titles has to be a good thing.
I have been battling for longer than I care to remember in conversations with mainstream media to convince them that gaming isn't just for 'friendless, spotty teenage boys' - I think we are finally overcoming these misconceptions and having products that are deemed 'party games' is a major part of this victory.
Above: Continued support of games like SingStar should ensure that PS3 will still be a party pleaser
Are you conscious of providing titles for PS3 that will bridge the gap between 'casual' and 'hardcore' games? Are games nowadays simply too daunting for first-time gamers? Do we need more stepping stone titles?
Creating games that have a much broader appeal has been an explicit part of our development strategy for some time now. The difference with PS3 will be that these products are on our agenda from the start. With PS2, of course, these products came much later in the lifecycle.