PS3 for all

Do you think the cost of PS3 is simply too high for it to really be an attractive purchase for someone who has never bought a games console before? Do you think it's too high even for dedicated gamers?

PS3 is an incredibly powerful piece of kit. To people who are used to the idea of PS2 being around £100, then the cost of PS3 may look daunting - but the best thing will be for people to take a look at the tremendous entertainment experience that PS3 has to offer before making any judgements.

When they see a movie on Blu-ray for the first time, when they see Heavenly Sword running in high definition on a 1080p screen, when they see the experience of challenging their friends through broadband and see their faces in picture-in-picture video screens as they race their F1 cars to the first corner - people will make that call.

Above: A combination of the powerful Cell chip (pictured), true HD and Blu-ray technology will, Sony believes, attract more than just gamers to PS3

They can also make a value calculation based upon the investment and how 'future proof' PS3 is. The Cell chip is astoundingly powerful - 20 times more powerful than the fastest Pentium based desktop computer. Blu-ray is true next generation delivery media, this machine is ahead of the technology curve.

What steps are you making to ensure that gaming online will be a welcoming - as opposed to an intimidating - environment for first-time gamers?
There are online elements included in the type of products that a first time gamer may pick up - like SingStar - so we will go to great lengths to ensure that this is a seamless and friendly environment to encourage new gamers to explore what will bring a whole new dimension to their enjoyment.