A 12-year-old Washington state boy may make his way into the Guinness Book of World Records. He did it by playing the popular video game "Guitar Hero."

Watch his nimble fingers move on the fretboard. You may be surprised they belong to a 12-year-old boy.

Dylan Phifer says "I never expected to break a world record on something that is kind of important. maybe something kinda small but not this big." In the video gaming world, Dylan Phifer of Everett has reached rock star status.

Andrew McGillivray, who works at Game Crazy, says "he's incredible. I've never seen anyone play guitar hero like him, it just baffles me how good he is."
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Edge writes: "In an internal email sent to Electronic Arts staff, company CEO John Riccitiello has revealed his disappointment over early Madden NFL 10 sales, but he still believes that EA is on track to achieve success this fall and holiday season.

"This week, market research for August will show that year-over-year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds," Riccitiello said in a memo obtained by The Wall Street Journal..."
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This weekend in Cologne, Germany, the Symphonic Fantasies concert was held, featuring music from Final Fantasy, Kingdom Hearts, Chrono Trigger, and Secret of Mana.
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Megarom has announced the local pricing of Guitar Hero 5, Band Hero and DJ Hero in South Africa.
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Ahead of what industry-watchers hope will be the last month for negative trends in NPD numbers, many analysts are unsure whether 2009 will close with a positive year-over-year result.

Some analysts have expressed concerns about how sales of major titles like Madden NFL 10 have been trending; with that title predicted to top August software sales when the NPD releases its results later today, a deflated Madden could be the strongest signal yet of a deflated industry.

An internal memo from Electronic Arts CEO John Riccitiello to company employees obtained by Gamasutra shows that indeed, sales of this year's iteration of the football blockbuster are not on their customary track.
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A slew of composers from Tokyo and Los Angeles are descending on Sydney, Australia later this month for A Night in Fantasia 2009, a concert featuring music from upcoming games as well as many well-known anime series. Titled played will include AFRIKA, Darksiders: Wrath of War, Dragon Age: Origins, Prince of Persia, Shadow of the Colossus along with some anime pieces from Astro Boy, Studio Ghibli, and Deathnote to name a few.
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PlayStation LifeStyle writes: "This week there are no surprises as to who has gone home the winner in sales. Batman: Arkham Asylum (PS3) has bested all others. Dissidia: Final Fantasy (PSP) retains its top placement for an astounding 37th week. Madden (PS2) retains the still in first after three weeks."
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Konami has told MCV that Pro Evolution Soccer 2010 will bring lapsed fans back to the franchise – thanks to a return to the series' hallmark realism.

The publisher has worked closely with the game's community to weed out elements that let down PES 2009 – which suffered critically and commercially against a resurgent FIFA 09.
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HellDescent writes: " Gamestop is listing the next installment in the Silent Hill series as a November 3rd release. Yes, delays usually suck but they're always for the better. A polished game is better than a unpolished one. Also, Gamestop is now offering a soundtrack with a preorder on Shattered Memories. No, it is not the Shattered Memories OST but a compilation of 18 different tracks in the series. Lame, we know. "
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Anoop Gantayat: The second annual CEDEC Awards ceremony was held earlier today, closing off the second day of the three day CESA Developers Conference in Yokohama.
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