Remember Sony's Walkman brand? It used to be synonymous with portable music players until Apple's iPod wiped the floor with it, yet it's Sony that's come out on top of a recent survey on brand innovation.
Apple had to settle for second in the list after the Incite survey asked 500 people between the ages of 18 and 65 to name the brands they consider to be the most innovative.
Nintendo, renowned for innovation among the gaming
Proving you don't need to make more Star Wars movies to keep the merchandising vehicle moving, Titan Books has confirmed that The Force Unleashed will receive both an official novelisation and comic book adaptation in the next couple of months.
From August 22, Star Wars fans - or anyone, for that matter - will be able to buy a graphic novel or a hardback book chronicling the story of Darth Vader's secret apprentice.
Hopefully,
Yes, folks – it's that special time of year again. The 26th annual Golden Joysticks game awards are almost upon us, and the shortlist of games that will be put forward for the final vote is about to be announced. It's time to have your say - and you could win some cool prizes too
Original Atari founder Nolan Bushnell says he's "thrilled" to be played by Leonardo DiCaprio in the film about his life.
The news of DiCaprio's signing came earlier this week, when it was revealed that Paramount Pictures had picked up the project.
"I'm very, very thrilled and honored that would be the case," Bushnell told MTV Multiplayer.
"There's been a lot of books [about Atari]," he said. "Some correct, some
Take-Two is planning to take greater steps into the world of networked gaming in a bid to grow its business.
Speaking at the Piper Jaffray conference in New York, chairman Strauss Zelnick told investors that the idea is to "turn packaged goods partially into a subscription business," reports Kotaku.
The company is experimenting with ways to incorporate microtransactions into its business, he said.
"If we can get a good
LucasArts has reaffirmed the company's commitment to its internal studio and has denied rumours that will cease development after The Force Unleashed.
"We're committed to our internal studio," Lucas rep Margaret Grohne told Joystiq. "We're working on the next Indiana Jones game internally."
Grohne refused to comment on whether this would include future efforts, but did say that the company planned on outsourcing projects to other
James Scalpello, wireless director of THQ, has claimed that girls don't play as many videogames as guys because they have different lifestyle requirements.
"When girls play console games, they have to have gone through a whole other list of things they could have done before sitting down with them," he told CasualGaming.biz.
"Guys get home, have dinner, and play a computer game. It's much higher up the list of priorities. To
Leonardo DiCaprio is signed up to play Atari-creator Nolan Bushnell in a biopic that the movie star will also produce.
The movie is currently without a director, but it will be written by Brian Hecker and Craig Sherman, according to Variety.
Bushnell has been targeted by various Hollywood studios over the years, but the two writers apparently were the only ones to convince him they could do his life justice.
Whether or
Sega has unveiled a whole bunch of release dates for its upcoming line-up, including Sonic Unleashed, Aliens: Colonial Marines and Space Siege.
The, dare we say, promising-looking Sonic Unleashed has been given a strong November date, while Aliens FPS Colonial Marines has unfortunately slipped into 2009. Golden Axe: Beast Rider, if anyone cares, hits shelves in September.
Chris Taylor's Space Siege has also been branded with a
John Mayer has criticized Activision's Guitar Hero, because "it makes it easy for untalented people to pretend they are good at playing the instrument," Rolling Stone magazine reports (via site Entertainment Wise).
The singer-song writer claims that no game could ever match the enjoyment of playing a real guitar. Evidently the concept of "game" is lost on him.
"Guitar Hero was devised to bring the guitar-playing
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