The high-profile court case against EA Sport's "monopoly" in the NFL market took an interesting turn this week, with an economist brought in to show how much the demise of 2K's competing NFL franchise has cost sports gamers.

Despite admitting his report is based on incomplete data, University of Michigan economics professor Dr. Jeffrey Mackie-Mason has told the the U.S. District Court in San Francisco that EA's domination of the NFL video games market has cost gamers between $701 million and $926 million since 2K's NFL2K series was blocked from competing with EA.
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EA had previously requested that Judge Vaughn Walker dismiss claims by Geoffrey Pecover and Jeffrey Lawrence. The two Madden buyers, serving as named plaintiffs in the class-action suit, alleged that by eliminating competition for NFL-licensed games EA had acted in a monopolistic fashion and unjustly enriched itself at the expense of consumers. On Friday Judge Walker issued a ruling denying EA's motion. The Judge did, however, rule that only claims in California and Washington, D.C. would go forward since that is where the two named plaintiffs in the case reside.
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PWN or DIE simulated the NFC Championship game between the Arizona Cardinals and Philadelphia Eagles and came amazingly close to the final outcome of the actual game that was filled with highlights. Fast forward a couple of weeks to the Super Bowl this Sunday and the Arizona Cardinals will be playing the Pittsburgh Steelers. Given the success of the previous simulation, it was a no-brainer to do it for the "big game".

[Video Highlights Included]
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GameSpot writes: "When Electronic Arts announced it was laying off 1,000 employees--or 10 percent of its staff--many presumed its Tiburon studio would be untouched. Located in plush offices outside Orlando, Florida, the developer makes the Madden NFL and NCAA Football series, EA Sports' exclusive--and lucrative--professional and college football sims. It also crafts Tiger Woods PGA Tour, the popular and feature-laden pro golf series.

Unfortunately, according to the Orlando Sentinel, not even EA Tiburon has escaped its parents cost-cutting unscathed. This evening, EA government affairs chief Craig Hagen told the newspaper that a number of the studio's 650-700 employees had been laid off."
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Last week MTV Multiplayer reported that it could not yet be determined whether "Wii Play" or "Grand Theft Auto IV" was the best-selling game of 2008 in the U.S. But today they finally got the definitive Top 5 2008 list - and it knocks "GTA" to third place.

Today, NPD provided MTV Multiplayer with the numbers they needed and they can now present the definitive list of top 2008 games.

Top-Selling Games In The U.S. For 2008
(All versions combined. Units in millions)

1. Wii Play 5.28
2. Madden NFL '09 5.25
3. Grand Theft Auto IV 5.22
4. Mario Kart w/ Wheel 5.00
5. Call of Duty: World at War 4.63
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PWN or DIE took the time to use Madden NFL 09 to simulate the NFC Championship Game that was played on Sunday between the Arizona Cardinals and Philadelphia Eagles. They had no idea that our simulation would be so accurate, getting the Cardinals' final score right and only being off by 4 on the Eagles' final point tally. After further review, here are the top 10 things our madden simulation got right.
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Kotaku writes: "U.S. District Judge William Alsup upheld a decision to award retired NFL players $28.1 million in the group's lawsuit against the league's player union over allegations they were cheated by an unfavorable deal with EA.

A federal jury ruled in November that the former NFL players were due $7.1 million for the use of their likenesses and $20.9 million in punitive damages for uncredited appearances in EA Sports' Madden NFL games, an award that union lawyers said was "unjust," saying they were "confident it will be overturned." They also said "Hissss!!!", allegedly, when presented with crosses."
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Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.

Nielsen said that EA spent the majority of its marketing dollars on television, with roughly $3 million going to network TV and about $5.5 million to cable TV. Another $1 million or so was spent on web ads, such as ESPN.com, and the publisher also made sure to target Spanish-language television to help promote a Spanish-speaking version of the game. All told, Nielsen said the latest campaign included nearly two dozen television spots and more than 50 web vignettes."
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The cover of the Madden games used to be a place to showcase the league's top players and curse them to a horrible season. Now, it seems that EA might let money determine who graces the cover of the next installment in the football series. Specifically, the players' money.
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It's every gamers' dream: win money by playing video games. Despite gaming's newfound mainstream acceptance, most people--especially those in the United States--do not recognize gaming as a legitimate competitive activity. In a country where card games like Texas Hold 'em have recently exploded, turning 21-year-olds into online superstars, it's no stretch to assume that more gaming mediums deserve a similar place in public attention.
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Ripten writes:

"You scratch my back, I'll scratch yours. Behind the scenes wheeling and dealing can generate tasty bargains, but sometimes those bargains come with a nasty aftertaste.

In this case, it appears that EA and the NFLPA along with Players Inc. struck a deal for retired NFL player rights that was significantly below fair market value. A class action lawsuit was filed by the players in question against Players Inc, but the fun didn't stop there. In a letter crafted by 51 year old former Buffalo Bills safety, Jeff Nixon, Madden was asked to come to the aid of his fellow Hall of Famers.

Jeff's "Dear John" letter to the former Raider's Head Coach is laced with incriminating quotes, the most shocking being that EA's total cost to produce Madden each year is apparently no more than $200,000!!"
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Finalists of the EA SPORTS Madden Challenge presented by Best Buy to Compete at Beaches Turks & Caicos in January.
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According to the August NPD data, all three versions of EAs Madden 09 cleaned up in the software sales charts for the month.
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Edge writes: "Multiple analysts have reiterated their BUY rating for Electronic Arts stock as the company has announced that total Madden NFL 09 sales have greatly outpaced the game's flailing pre-order rate.

Pre-orders for the year's Madden were down 25% versus last year, but EA has announced that actual sales of the game were up 6%, generating $133.5 million (£75.74m) in retail dollars.

This strong performance was no surprise to analysts, who have predicting for some time that the low pre-order numbers would not accurately reflect final sales. Arvind Bhatia with Sterne Agee & Leach said in a financial note that this performance was "in line with our checks," and attributed the higher retail dollar count to sales of the $89.99 (£51) collector's edition, as well as a higher percentage of total sales being from the higher-priced Xbox 360 and PlayStation 3 versions of the game, compared to last year."
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Kotaku writes: "'Brett' is easy to spell. B-r-e-t-t. "Favre", not so easily. But to review: F-a-v-r-e-. Not "Farve". If you're a football fan, you should know that. And if you're EA, you damn well should know that - especially because he's the coverboy! Reader Devon points out that Brett Favre's name is mispelled in the collector's edition menu in Madden 09. That's a pic of it right up there. Well, at least EA didn't put 'Brett Favor.'"
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Edge writes: "Initial sales of EA Sports' Madden NFL 09 "appear better than expected," Stern Agee analyst Arvind Bhatia said Tuesday.

Some analysts and investors were concerned over lower pre-order numbers for Madden NFL 09, released this week, but first night retail checks conducted by Stern Agee showed that sell-through for the game is up "low single digits" over last year.

"If this trend holds in the near to medium term, we believe investors will view it as a positive," he said."
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Not that EA needed to send out an official press release that Madden NFL 09 is out today, but here it is none the less:

Electronic Arts Inc. announced today that Madden NFL 09 is available in retail stores across North America. Recently named Best Sports Game of E3 in the official "Game Critics Best of Show Awards", Madden NFL 09 celebrates the 20th anniversary of the best-selling franchise and is the First Sports Game That Adapts To You while introducing more than 85 new features and enhancements.
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Destructoid writes: "If you're a fan of the Madden NFL Football series, there is a slight chance that you already know about the Brett Favre trade this offseason. Aside from making every self-respecting NFL fan cringe at the sight of Favre in a Jets jersey with a roster update, the folks at EA Sports had to do some damage control with their Madden 2009 packaging featuring Favre in his old Packers jersey. Currently, EA Sports has a printable copy of the cover featuring the gunslinger in his new uniform available on their website.

For those with less-than-stellar printers, there is another option available. Sam's Club will print out the optional cover with each purchase of Madden 2009. That means no hassle with PDFs for you, and professional quality printing as well. Sam's Club is also offering the game $55.55, which is a decent discount. I really wish I knew about this last night, because I'm currently having sizing problems with EA's downloadable version of the artwork. Either way, it's good to know that there are some options available for the perfectionists out there."
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Madden 09 is now available in stores and as EA promised you can now download alternate packaging featuring Bret Favre in a NY Jets uniform. you can download the alternate packaging for your system of choice after the jump.
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It's a new season, and the 20th Anniversary, of Madden NFL. Retailers have various offers and kickoff events for Madden NFL '09 taking place as early as Monday evening, before the August 12th midnight launch. Here's a breakdown of launch events and deals on Madden NFL 09.
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