Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.
The cover of the Madden games used to be a place to showcase the league's top players and curse them to a horrible season. Now, it seems that EA might let money determine who graces the cover of the next installment in the football series. Specifically, the players' money.
It's every gamers' dream: win money by playing video games. Despite gaming's newfound mainstream acceptance, most people--especially those in the United States--do not recognize gaming as a legitimate competitive activity. In a country where card games like Texas Hold 'em have recently exploded, turning 21-year-olds into online superstars, it's no stretch to assume that more gaming mediums deserve a similar place in public attention.
Ripten writes:
Finalists of the EA SPORTS Madden Challenge presented by Best Buy to Compete at Beaches Turks & Caicos in January.
According to the August NPD data, all three versions of EAs Madden 09 cleaned up in the software sales charts for the month.
Edge writes: "Multiple analysts have reiterated their BUY rating for Electronic Arts stock as the company has announced that total Madden NFL 09 sales have greatly outpaced the game's flailing pre-order rate.
Kotaku writes: "'Brett' is easy to spell. B-r-e-t-t. "Favre", not so easily. But to review: F-a-v-r-e-. Not "Farve". If you're a football fan, you should know that. And if you're EA, you damn well should know that - especially because he's the coverboy! Reader Devon points out that Brett Favre's name is mispelled in the collector's edition menu in Madden 09. That's a pic of it right up there. Well, at least EA didn't put 'Brett Favor.'"
Edge writes: "Initial sales of EA Sports' Madden NFL 09 "appear better than expected," Stern Agee analyst Arvind Bhatia said Tuesday.
Not that EA needed to send out an official press release that Madden NFL 09 is out today, but here it is none the less:
Destructoid writes: "If you're a fan of the Madden NFL Football series, there is a slight chance that you already know about the Brett Favre trade this offseason. Aside from making every self-respecting NFL fan cringe at the sight of Favre in a Jets jersey with a roster update, the folks at EA Sports had to do some damage control with their Madden 2009 packaging featuring Favre in his old Packers jersey. Currently, EA Sports has a printable copy of the cover featuring the gunslinger in his new uniform available on their website.
Madden 09 is now available in stores and as EA promised you can now download alternate packaging featuring Bret Favre in a NY Jets uniform. you can download the alternate packaging for your system of choice after the jump.
It's a new season, and the 20th Anniversary, of Madden NFL. Retailers have various offers and kickoff events for Madden NFL '09 taking place as early as Monday evening, before the August 12th midnight launch. Here's a breakdown of launch events and deals on Madden NFL 09.
Welcome to New Releases for the Week!
News broke Thursday morning that Green Bay Packers mainstay (and now former NFL retiree) Brett Favre would be traded to the New York Jets.
Stephen Totilo reports:
Edge Online writes: "Pre-orders for EA Sports' Madden NFL 09 have been showing improvement following sluggish recent performance, Stern Agee analyst Arvind Bhatia said in an investor note on Thursday.
Orlando Sentinel Says: "For Madden fans, August is the most important month of the year. On August 12 the 20th edition of Madden will hit just about every device capable of playing video games - but the real stars of this release are the PlayStation 3 and Xbox 360. We took a trip to Orlando-area EA Tiburon to chat with Madden NFL 09 Senior Producer Phil Frazier about what to expect from this year's Madden."
The highly anticipated release of Madden NFL 09 is only one week away! This year's installment of the award winning Madden NFL franchise will be in stores nationwide on August 12, 2008. In celebration of the 20th anniversary of the franchise, EA SPORTS sits down with legendary broadcast analyst and former NFL head coach John Madden to discuss the number one selling football video game in history - his namesake - Madden NFL Football.
EA has dropped details on this year's celebration for the release of Madden NFL 09, annoyingly titled Maddenpalooza. Mentioned during Leigh's interview with Steve Schnur earlier this month, Maddenpalooza is a music festival featuring bands from current and past Madden soundtracks that will take place at the Rose Bowl in Pasadena, California on August 11th. Fans can snag tickets through local radio stations or at the Rose Bowl on event day, which entitle them to a day filled with music, NFL star signings, and various other bits of marketing, all leading up to 9PM when the stadium's pop-up Wal-Mart will sell the first copies of the game.