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Madden NFL 09



Oct 29, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA Spent Over $10 Million on Madden Marketing in Last 18 Months Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.

Nielsen said that EA spent the majority of its marketing dollars on television, with roughly $3 million going to network TV and about $5.5 million to cable TV. Another $1 million or so was spent on web ads, such as ESPN.com, and the publisher also made sure to target Spanish-language television to help promote a Spanish-speaking version of the game. All told, Nielsen said the latest campaign included nearly two dozen television spots and more than 50 web vignettes."
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Oct 28, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA Might Auction Madden Cover The cover of the Madden games used to be a place to showcase the league's top players and curse them to a horrible season. Now, it seems that EA might let money determine who graces the cover of the next installment in the football series. Specifically, the players' money.
» Read More N4G
Oct 1, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - World Gaming lets you turn frags into cash It's every gamers' dream: win money by playing video games. Despite gaming's newfound mainstream acceptance, most people--especially those in the United States--do not recognize gaming as a legitimate competitive activity. In a country where card games like Texas Hold 'em have recently exploded, turning 21-year-olds into online superstars, it's no stretch to assume that more gaming mediums deserve a similar place in public attention.
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Sep 30, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA Sports Takes Advantage of Retired NFL Players, Madden Asked to Defend Them Ripten writes:

"You scratch my back, I'll scratch yours. Behind the scenes wheeling and dealing can generate tasty bargains, but sometimes those bargains come with a nasty aftertaste.

In this case, it appears that EA and the NFLPA along with Players Inc. struck a deal for retired NFL player rights that was significantly below fair market value. A class action lawsuit was filed by the players in question against Players Inc, but the fun didn't stop there. In a letter crafted by 51 year old former Buffalo Bills safety, Jeff Nixon, Madden was asked to come to the aid of his fellow Hall of Famers.

Jeff's "Dear John" letter to the former Raider's Head Coach is laced with incriminating quotes, the most shocking being that EA's total cost to produce Madden each year is apparently no more than $200,000!!"
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Sep 18, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - 2008 EA SPORTS Madden Challenge Presented by Best Buy Kicks off a New Season of Intense Competition for Madden Players Worldwide Finalists of the EA SPORTS Madden Challenge presented by Best Buy to Compete at Beaches Turks & Caicos in January.
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Sep 11, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EAs Madden takes top three in NPD software for August According to the August NPD data, all three versions of EAs Madden 09 cleaned up in the software sales charts for the month.
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Sep 10, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Analysts: Weak Pre-Orders Did Not Stifle Madden Edge writes: "Multiple analysts have reiterated their BUY rating for Electronic Arts stock as the company has announced that total Madden NFL 09 sales have greatly outpaced the game's flailing pre-order rate.

Pre-orders for the year's Madden were down 25% versus last year, but EA has announced that actual sales of the game were up 6%, generating $133.5 million (£75.74m) in retail dollars.

This strong performance was no surprise to analysts, who have predicting for some time that the low pre-order numbers would not accurately reflect final sales. Arvind Bhatia with Sterne Agee & Leach said in a financial note that this performance was "in line with our checks," and attributed the higher retail dollar count to sales of the $89.99 (£51) collector's edition, as well as a higher percentage of total sales being from the higher-priced Xbox 360 and PlayStation 3 versions of the game, compared to last year."
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Aug 13, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Kotaku: Brett Farve? No EA, It's Brett Favre Kotaku writes: "'Brett' is easy to spell. B-r-e-t-t. "Favre", not so easily. But to review: F-a-v-r-e-. Not "Farve". If you're a football fan, you should know that. And if you're EA, you damn well should know that - especially because he's the coverboy! Reader Devon points out that Brett Favre's name is mispelled in the collector's edition menu in Madden 09. That's a pic of it right up there. Well, at least EA didn't put 'Brett Favor.'"
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Aug 12, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Analyst: Madden 09 Sales "Better Than Expected" Edge writes: "Initial sales of EA Sports' Madden NFL 09 "appear better than expected," Stern Agee analyst Arvind Bhatia said Tuesday.

Some analysts and investors were concerned over lower pre-order numbers for Madden NFL 09, released this week, but first night retail checks conducted by Stern Agee showed that sell-through for the game is up "low single digits" over last year.

"If this trend holds in the near to medium term, we believe investors will view it as a positive," he said."
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Aug 12, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA's Madden NFL 09 Hits Store Shelves Today, Marking 20th Anniversary Not that EA needed to send out an official press release that Madden NFL 09 is out today, but here it is none the less:

Electronic Arts Inc. announced today that Madden NFL 09 is available in retail stores across North America. Recently named Best Sports Game of E3 in the official "Game Critics Best of Show Awards", Madden NFL 09 celebrates the 20th anniversary of the best-selling franchise and is the First Sports Game That Adapts To You while introducing more than 85 new features and enhancements.
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Aug 12, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Sam's Club will print new Madden 09 cover for you Destructoid writes: "If you're a fan of the Madden NFL Football series, there is a slight chance that you already know about the Brett Favre trade this offseason. Aside from making every self-respecting NFL fan cringe at the sight of Favre in a Jets jersey with a roster update, the folks at EA Sports had to do some damage control with their Madden 2009 packaging featuring Favre in his old Packers jersey. Currently, EA Sports has a printable copy of the cover featuring the gunslinger in his new uniform available on their website.

For those with less-than-stellar printers, there is another option available. Sam's Club will print out the optional cover with each purchase of Madden 2009. That means no hassle with PDFs for you, and professional quality printing as well. Sam's Club is also offering the game $55.55, which is a decent discount. I really wish I knew about this last night, because I'm currently having sizing problems with EA's downloadable version of the artwork. Either way, it's good to know that there are some options available for the perfectionists out there."
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Aug 12, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Madden 09 Downloadable Packaging Featuring Bret Favre As A Jet Now Available Madden 09 is now available in stores and as EA promised you can now download alternate packaging featuring Bret Favre in a NY Jets uniform. you can download the alternate packaging for your system of choice after the jump.
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Aug 9, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Madden NFL 09 Deals and Launch Events It's a new season, and the 20th Anniversary, of Madden NFL. Retailers have various offers and kickoff events for Madden NFL '09 taking place as early as Monday evening, before the August 12th midnight launch. Here's a breakdown of launch events and deals on Madden NFL 09.
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Aug 9, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - New Game Releases for the Week: Jets Edition Welcome to New Releases for the Week!

The highlight this week is Madden NFL 09 (Xbox 360, PS3, Nintendo Wii, Nintendo DS, Sony PSP).

Check out the full list of new video game releases (USA) for the week of August 10, 2008 on Xbox 360, PlayStation 3, Nintendo Wii, Sony PS2, PSP, Nintendo DS, and PC!
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Aug 7, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Madden Curse Strikes...EA? News broke Thursday morning that Green Bay Packers mainstay (and now former NFL retiree) Brett Favre would be traded to the New York Jets.

Unfortunately for EA Sports, Madden NFL 09 is launching next week, and the cover is plastered with the image of Favre donning The Green and Gold.
» Read More N4G
Aug 7, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA Will Produce Brett Favre 'Madden' Cover Featuring Jets Uniform, Updating Roster On Monday Stephen Totilo reports:

"Quarterback Brett Favre will be available to play as a New York Jet on the day "Madden NFL '09" is released next week. We just got word from EA that the game will still ship with Favre on the cover in his old Green Bay Packers uniform, but the following updates will make him a Jet.

Fast work on EA's part, given that the Favre deal only made the news several hours ago.

Here are the details we got from EA, in the words of a company spokesperson..."
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Aug 7, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Analyst: Madden 09 Pre-orders Improving Edge Online writes: "Pre-orders for EA Sports' Madden NFL 09 have been showing improvement following sluggish recent performance, Stern Agee analyst Arvind Bhatia said in an investor note on Thursday.

Stern Agee's retail checks showed that Madden pre-orders are still down, but by 20 percent, compared to being down 30 percent a month ago.

Bhatia called the improvement "meaningful," adding, '...We believe pre orders in the most recent week were up double-digits year-over-year for the one week period.'"
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Aug 6, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - Inside look at Madden NFL 09 at EA Tiburon Orlando Sentinel Says: "For Madden fans, August is the most important month of the year. On August 12 the 20th edition of Madden will hit just about every device capable of playing video games - but the real stars of this release are the PlayStation 3 and Xbox 360. We took a trip to Orlando-area EA Tiburon to chat with Madden NFL 09 Senior Producer Phil Frazier about what to expect from this year's Madden."
"There's no doubt that Madden 08 had issues on the PS3, particularly when it came to the framerate. When asked about Madden 09 performance on the PlayStation 3 in part 2 of our interview, Frazier says that not only do the two play identically at 60 frames per second, but the quality assurance team actually prefers playing on the PS3. He didn't go into detail about that statement, but it looks like PS3 owners have nothing to fear this time around."
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Aug 5, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - 20 Years Of Madden - Video Interview With John Madden The highly anticipated release of Madden NFL 09 is only one week away! This year's installment of the award winning Madden NFL franchise will be in stores nationwide on August 12, 2008. In celebration of the 20th anniversary of the franchise, EA SPORTS sits down with legendary broadcast analyst and former NFL head coach John Madden to discuss the number one selling football video game in history - his namesake - Madden NFL Football.

In this video interview, Madden discusses his involvement with the game and his vision for the franchise.
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Jul 24, 2008
PS2 News from N4G | Madden NFL 09
PS2 - Madden NFL 09  - EA's Maddenpalooza Maddetailed EA has dropped details on this year's celebration for the release of Madden NFL 09, annoyingly titled Maddenpalooza. Mentioned during Leigh's interview with Steve Schnur earlier this month, Maddenpalooza is a music festival featuring bands from current and past Madden soundtracks that will take place at the Rose Bowl in Pasadena, California on August 11th. Fans can snag tickets through local radio stations or at the Rose Bowl on event day, which entitle them to a day filled with music, NFL star signings, and various other bits of marketing, all leading up to 9PM when the stadium's pop-up Wal-Mart will sell the first copies of the game.

Artists scheduled to appear include headliners Good Charlotte, Busta Rhymes, Rev Theory, Airbourne, From First to Last and Young Dre The Truth. Sounds like a worthy successor to the traditional Maddenoliday, more than enough to hold us until they add the word Madden to the front of some new festive term.
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The Knowledge
Madden NFL 09
Madden NFL 09

Genre: Sports
Release date: Aug 12, 2008
Published by: Electronic Arts
Developed by: EA Tiburon
Franchise: Madden
Multiplayer Modes:
Offline
2 player VS
Online
2 player VS
6 DECENT
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