“Guns don’t kill people, bullets do.” But do they have to? Not at all, and in fact, this is all the destructive power you’re going to get out of shooting bullets. ...

Our eyeballs have been sullied by hateful Western game ads for too long now. Our retinas simply can’t stand anymore of this…

Want us to buy your titles giant corporations? Show us middle-aged businessman fighting for survival in the wilderness, wronged women attacking men with bouquets or a couple in gold body paint hugging on public transport. It sounds like madness, but it’s clearly a sound business strategy. ...

Game advertising is a wacky business. We can picture tireless, cocaine-fueled pitch meetings where PR people strive to find a way to advertise a particular title. It seems as though every commercial boils down to either: gameplay, pre-rendered footage posing as gameplay, a bat-shit insane live action concept, or a amalgam of all those concepts. ...

By now you’re probably aware of all the top-tier games coming out in the first three months of 2009, but isn’t there a little part of you that wants to know what the devs are working on next? We sure as hell do, and have already made up our minds about what should be unveiled before the year is out – most of them games we already suspect are on their way but have so far remained hidden. ...