I don't know why so many people are looking for a WoW killer. Can't a game exist and be successful on it's own? It's not an either/or question. I like WoW but I also like LotRO and I like WAR. If I get tired of one I play the other. Right now I'm enjoying the hell out of WAR but I'm sure I'll play WoW and/or LotRO again sometime next year.