Pokemon Black and White item location guide

Hold items

Absorb Bulb – Battle Subway (32 BP)
Adamant Orb – Marvelous Bridge (post-game, received from Shadow Triad)
Amulet Coin – Castelia City (received from dancers after battling all three)
Air Balloon – Battle Subway (48 BP)
Big Root – Pinwheel Forest
Binding Band – Battle Subway (48 BP)
Black Belt – Challenger's Cave
BlackGlasses – Desert Resort
Black Sludge – Wild Garbodor hold item (common)
BrightPowder – Chargestone Cave, Battle Subway (48 BP)
Bug Gem – Swirling dust in caves
Cell Battery – Battle Subway (32 BP), Opelucid City
Charcoal – Route 16 (requires Strength), Nacrene City (from NPC in westernmost house if you answer Tepig)
Choice Band – Battle Subway (48BP)
Choice Scarf – Battle Subway (48BP); Castelia City (gift from NPC in Pokemon Center after trading 30 or more Pokemon)
Choice Specs – Battle Subway (48BP)
Cleanse Tag – Icirrus City (gift from NPC)
Damp Rock – Route 8 (talk to Parasol Lady west of Tubeline Bridge during the morning – available once per day)
Dark Gem – Swirling dust in caves
DeepSeaScale – Route 13 (requires Surf); rarely on wild blue-striped Basculin, Gorebyss, Relicanth, Chinchou, Lanturn
DeepSeaTooth – Route 13, Route 17; rarely on wild red-striped Basculin, Huntail, Carvanha, Sharpedo
Destiny Knot – Opelucid City (received from NPC in house east of gym)
Draco Plate – Route 13 (requires Surf – from NPC inside house west of move tutor house)
Dread Plate – Abyssal Ruins 1F
Dragon Fang – Dragonspiral Tower
Dragon Scale – Route 18
Dubious Disc – P2 Laboratory
Earth Plate – Abyssal Ruins 1F
Eject Button – Battle Subway (32 BP)
Electirizer – Route 13 (requires Cut), rarely on wild Electivire
Electric Gem – Swirling dust in caves
Everstone – Common on wild Roggenrola, Boldore; Castelia City (gift from NPC in Pokemon Center after trading 10 or more Pokemon)
Eviolite – Castelia City (from NPC with Patrat in northernmost building)
Exp. Share – Castelia City (received from Battle Company's president), Icirrus City
Expert Belt – Driftveil Market (from NPC if you show a Pokemon level 30 or higher)
Fighting Gem – Swirling dust in caves
Fire Gem – Swirling dust in caves
Fist Plate – Abyssal Ruins 1F
Flame Orb – Battle Subway (16 BP)
Flame Plate – Abyssal Ruins 1F
Float Stone – Opelucid City (received from NPC in Drayden's House)
Flying Gem – Swirling dust in caves
Focus Band – Battle Subway (48 BP)
Focus Sash – Battle Subway (48 BP)
Full Incense – Driftveil Market
Ghost Gem – Swirling dust in caves
Grass Gem – Swirling dust in caves
Grip Claw – Common on wild Sneasel (Giant Chasm)
Griseous Orb – Marvelous Bridge (post-game, received from Shadow Triad)
Ground Gem – Swirling dust in caves
Hard Stone – Mistralton Cave; rarely on wild Roggenrola, Boldore, Crustle
Heat Rock – Route 8 (talk to Parasol Lady west of Tubeline Bridge during the day – available once per day)
Ice Gem – Swirling dust in caves
Icicle Plate – Abyssal Ruins 1F
Icy Rock – Route 8 (talk to Parasol Lady west of Tubeline Bridge at night – available once per day)
Insect Plate – Abyssal Ruins 1F
Iron Ball – Battle Subway (48 BP); Pickup
Iron Plate – Abyssal Ruins 1F
King's Rock – Route 13 (from Treasure Hunter); Pickup; rarely on wild Pokemon Poliwhirl, Slowbro, Hariyama
Lagging Tail – rarely on wild Slowpoke (Abundant Shrine via Surfing), Lickitung (Challenger's Cave)
Lax Incense – Driftveil Market
Leftovers – Village Bridge (in trash can under bridge using Dowsing MCHN, Surf required); trade a Cinccino for a Snorlax in Undella Town (Summer only)
Life Orb – Battle Subway (48 BP)
Light Ball – ???
Light Clay – held by wild Golett (rare)
Luck Incense – Driftveil Market
Lucky Egg – From Professor Juniper during story when you meet her in
Chargestone Cave; Pickup
Lucky Punch – Route 13 (Treasure Hunter)
Lustrous Orb – Marvelous Bridge (post-game, received from Shadow Triad)
Macho Brace – Nimbasa City (from NPC in eastern gate)
Magmarizer – Route 13 (Treasure Hunter)
Magnet – Chargestone Cave
Meadow Plate – Abyssal Ruins 1F
Mental Herb – rare hold item on wild Sewaddle, Swadloon, Leavanny
Metal Coat – Twist Mountain; Route 13 (Treasure Hunter); rare hold item on wild Metang and Metagross (Giant Chasm), Magnemite (White Forest), Bronzong (Abundant Shrine)
Metal Powder – Route 13 (Treasure Hunter); rarely on wild Ditto (Giant Chasm Crater Forest)
Metronome – Rarely on wild Kricketune (Dreamyard basement)
Mind Plate – Abyssal Ruins 1F
Miracle Seed – Pinwheel Forest; Nacrene City (from NPC in westernmost house if you answer Snivy); rarely on wild Cherrim (Route 12), Maractus
Muscle Band – Battle Subway (48 BP)
Mystic Water – Nacrene City (from NPC in westernmost house if you answer Oshawott); Wellspring Cave B1F
NeverMeltIce – Cold Storage; rarely on wild Crygonal
Normal Gem – Swirling dust in caves
Odd Incense – Driftveil Market
Poison Barb – Route 8; rarely on wild Venipede and Whirlipede, Beedrill (Route 12, Black only), Qwilfish (Fishing on Route 17, 18, P2 Laboratory), Budew (White Forest), Vespiquen (Route 12)
Poison Gem – Swirling dust in caves
Power Anklet – Battle Subway (16 BP)
Power Band – Battle Subway (16 BP)
Power Belt – Battle Subway (16 BP)
Power Bracer – Battle Subway (16 BP)
Power Herb – Battle Subway (32 BP)
Power Lens – Battle Subway (16 BP)
Power Weight – Battle Subway (16 BP)
Protector – Route 11 (requires Waterfall); Route 13 (Treasure Hunter)
Psychic Gem – Swirling dust in caves
Pure Incense – Driftveil Market
Quick Claw – Skyarrow Bridge gate (from NPC); rarely on wild Sandslash (post game, Relic Castle), Sneasel (Giant Chasm)
Quick Powder – common on wild Ditto (Giant Chasm Crater Forest)
Razor Claw – Battle Subway (48 BP)
Razor Fang – Battle Subway (48 BP)
Reaper Cloth – Route 13 (Treasure Hunter), Route 14
Red Card – Battle Subway (32 BP)
Ring Target – Opelucid City (received from NPC in Drayden's House)
Rock Gem – Swirling dust in caves
Rock Incense – Driftveil Market
Rocky Helmet – Cold Storage
Rose Incense – Driftveil Market
Scope Lens – Battle Subway (48 BP); Castelia City (from NPC in Battle Company 47F)
Sea Incense – Driftveil Market
Sharp Beak – Mistralton City (NPC in Cargo Service building); rarely on wild Fearow (Route 15), Doduo (Route 12 swarm),
Shed Shell – Rarely on wild Scraggy and Scrafty, Venomoth (post game, Dreamyard doubles grass)
Shell Bell – Driftveil City (received from NPC in house east of Driftveil Market if you've seen 50 or more Pokemon)
Silk Scarf – Route 6 (requires Surf)
SilverPowder – Pinwheel Forest; held by wild Volcarona, Butterfree (Route 12, White only)
Sky Plate – Abyssal Ruins 1F
Smoke Ball – Castelia City (from NPC in building across from the gym)
Smooth Rock – Route 8 (talk to Parasol Lady west of Tubeline Bridge during the evening – available once per day)
Soft Sand – Desert Resort (from NPC); rarely on wild Stunfisk, Trapinch (White Forest)
Soothe Bell – Nimbasa City (show a Pokemon with high Happiness to NPC in building north of Battle Institute)
Soul Dew – ???
Spell Tag – Celestial Tower; rarely on wild Yamask, Cofagrigus, Shuppet (Route 13 swarm)
Splash Plate – Route 13 (requires Surf – from NPC inside house west of move tutor house)
Spooky Plate – Abyssal Ruins 1F
Steel Gem – Swirling dust in caves
Stick – Route 13 (Treasure Hunter); rarely on wild Farfetch'd (Route 1 swarm)
Sticky Barb – rarely on wild Ferroseed,
Stone Plate – Abyssal Ruins 1F
Thick Club – Route 13 (Treasure Hunter); rarely on wild Marowak (Route 15)
Toxic Orb – Battle Subway (16 BP)
Toxic Plate – Abyssal Ruins 1F
TwistedSpoon – Dreamyard basement
Water Gem – Swirling dust in caves
Wave Incense – Driftveil Market
White Herb – Battle Subway (32 BP)
Wide Lens – Battle Subway (48 BP); Castelia City (gift from NPC in Pokemon Center after trading 5 or more Pokemon)
Wise Glasses – Battle Subway (48 BP)
Zap Plate – Abyssal Ruins 1F
Zoom Lens – Battle Subway (48 BP); Castelia City (gift from NPC in Pokemon Center after trading 20 or more Pokemon)

Poke Balls

Note: Most Poke Marts stock Poke Balls, Great Balls and Ultra Balls once you've obtained enough badges.

Cherish Ball – Contains event-only Pokemon (not purchasable)
Dive Ball – Undella Town Poke Mart
Dusk Ball – Shopping Mall Nine; Poke Marts in Driftveil City, Opelucid City, Pokemon League
Heal Ball – Shopping Mall Nine; Poke Marts in Striation City, Nacrene City, Castelia City, Pokemon League
Luxury Ball – Poke Marts in Pokemon League, Black City
Master Ball – Gift from Professor Juniper; Castelia City (gift from NPC in Pokemon Center after trading 50 or more Pokemon)
Nest Ball – Shopping Mall Nine; Poke Marts in Castelia City, Driftveil City, Pokemon League
Net Ball – Shopping Mall Nine; Poke Marts in Nacrene City, Castelia City, Driftveil City, Pokemon League
Premier Ball – Received from Poke Mart when you purchase 10 or more Poke Balls at once
Quick Ball – Shopping Mall Nine; Poke Marts in Opelucid City, Pokemon League, Undella Town
Repeat Ball – Pokemon League Poke Mart
Timer Ball – Shopping Mall Nine; Poke Marts in Opelucid City, Pokemon League, Undella Town

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Page one: TMs and HMs
Page two: Hold items and Poke Balls
Page three: Evolution-inducing items, medicine and recovery items, battle items, vitamins, fossils, valuable and exchangeable items, berries