Microsoft-owned in-game ad firm Massive Inc. has inked a deal with Electronic Arts that will bring dynamic ads to five high-profile titles.
Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360) will all go live in the Massive Network this year.
Microsoft bought Massive Inc. in 2006 in a bid to get in on the big growth expected in the advertising medium.
Massive Network delivers ads via broadband that can be changed
Swedish publisher/developer holds their annual convention to
show off their 2012 line up. Known for their hardcore strategy titles, Paradox
Interactive is growing and expanding. CEO Fred Wester shares his thoughts about
the death of consoles, talks about empty promises and more…
It's the end of another great year for gamers. Two new systems launched. Two handhelds waged bloody battle. And next gen gaming got a big kick in the pants - thanks to a year of lonely rule by the Xbox 360. PC gaming fought fire with nukes, waging its battle against the console-based onslaught. In short, it ruled.
How do we handle this? We're handing out our gleaming Platinum Chalice to those games and systems which gave us the business. No boring list of 37 different strategy games, divided
September 7, 2007
Sadly for gamers with Xbox 360 and PS3 shooter The Club on their Christmas lists, the game has slipped to early 2008, Sega confirmed today. We must admit, when we last saw the game in action it didn't look very near to completion (although that was a few months ago). Still, 2007 is already looking like having the most expensive tail-end of any year ever with so many great games coming out, so this will at least give us a chance to fill our pockets again before The Club opens
There are too many new trailers to watch them all in a single week, so why not see them all in one big chunk? Meet SUPERTRAILER!

One misconception about Canadians is that we spend our lives obsessing over hockey, guzzling superior beer and adding extra vowels to our words. This is simply not true – we do all that, and also make and play a ton of videogames. In honour (that's honour with a 'u') of this, the Canadian Videogame Awards are returning to Vancouver this May for a second year, and today its producers released the list of finalists vying for the 2011 cup...
Drew Karpyshyn, a lead writer for
BioWare blockbusters like Mass Effect 2 and Star Wars: Knights of the
Old Republic, has announced he will be parting ways with the Canadian developer to focus on non-gaming projects...
Drew Karpyshyn, a lead writer for
BioWare blockbusters like Mass Effect 2 and Star Wars: Knights of the
Old Republic, has announced he will be parting ways with the Canadian developer to focus on non-gaming projects...
There are too many new trailers to watch them all in a single week, so why not see them all in one big chunk? Meet SUPERTRAILER!
A chance to get hands-on with the new Need for Speed and Medal of Honor before they hit the shops...